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Feb. 8, 2026
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Retail

Retailers, brands turning to tech to improve CX: Euromonitor

July 1, 2021

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Snapchat users can now use AR tech to virtually try on Gucci footwear. Image courtesy of Gucci

 

By Sarah Ramirez

COVID-19 accelerated the adoption of connective tech tools in retail, with about three in 10 consumers using augmented reality or virtual reality when shopping for apparel, furniture or other household goods.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. Stella McCartney films trashy tale to inspire mindful consumption
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