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Dec. 24, 2025
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Retail

Retailers, brands turning to tech to improve CX: Euromonitor

July 1, 2021

Snapchat users can now use AR tech to virtually try on Gucci footwear to see if they like the merchandise and then have the option to buy it directly from that location. Image courtesy of Gucci Snapchat users can now use AR tech to virtually try on Gucci footwear. Image courtesy of Gucci

 

By Sarah Ramirez

COVID-19 accelerated the adoption of connective tech tools in retail, with about three in 10 consumers using augmented reality or virtual reality when shopping for apparel, furniture or other household goods.

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Estée Lauder Cos., Jo Malone launch AI scent advisor
  5. Burberry bans exotic skins
  6. Luxury Women to Watch 2017
  7. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  8. Lamborghini heads to French Alps for women-led driving series
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Bulgari names Chinese actress Liu Yifei as newest global ambassador
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