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Apparel and accessories

Can beauty save lingerie brand La Perla?

July 1, 2021

Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Image credit: La Perla Italian luxury lingerie brand La Perla launched a perfume collection with beauty to follow. But will it help the brand gain young Chinese consumers? Image credit: La Perla

 

By Lisa Nan

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