Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"58154a404f318d244f3cbe1079f9081c","s":"751bc9b86564e7f0"}
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