Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"99710b5bed9d61ce15e02ec609d00590","s":"0949570f2b3c2455"}
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