Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"9ac4af684b1306ab981998ea110be970","s":"ecfad486d969be8c"}
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