Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
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","iv":"398bb2324507ad414e0dcf4c478cf57b","s":"b2c2eb7fa15ba120"}
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