Marketing
July 2, 2021
The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock
{"ct":"7hiR3CSupPpJDgR0DwwK5hp+qyeoAPGWpTEl7moYbcJpTP+\/0xTr0qNmqwRhkYxoVYYhI03LvNYDDOp7Z8n\/BuJ4hoxXniEao8e7uNZBWv+4ExcOs2nVDLittX+d+Ub5KKo8BAdTsY+8M5jzRvc+BVHRmYto9TfDZOG1U2ilCuIHrMDkgsTJn8TapyUZQR0Q9OAPLhXwQwf09LVRZFy5\/1fa9YFkDSranSa50S3krpwaEjmE0M0+yWTxn6xy1VVicds+UPbzwZ7\/g8XyOtcnUP7t3H2m9Lk99Yu4vtmAwuwWFzI\/59zXgJdZ45dVaJ01F+vuxZ6dH6GshIrIENrLt4HGZ5Xgf2F0dVaI8Sg4Cq8IBXZ\/Q8w7xEPKW+tKyaKVHzC\/YpoBXgpORQUb\/6fIMbyvSqAafW16EJUsB1NEAhxkXqzv4P2utXdJvTtWK80GbYHX5wxixs6uAiT+9k0ky1Kc2ZN+++hoZDQs6H\/Zxrr+nV73WxL2r5h5sIF+XgPAG42jpIsmgt9GnhePymwcYS00djPy04yO3jq+PVtsU1JIg4fGrF81x0xjThhkx2JyS4gpI2Wov7xxESqQByShTal4jDrzBwWu+4\/OWgDRPIkbUgNEAU0Mu55Irp08+vd\/Jvu2S5Wh2EFR8aNNbVyrS7XNQXd51HJmoq4iyYGcXE5IlTnL3Hj\/1ZAdCFVDVtHNgBWt1+cm7RGffppJpWop5iISJsIC\/ga\/ZsXrHAYbimVq5Hbj10tTLj\/RNM5+icapDW7XBCoB291HWQA4uAyTJ\/wgZroP1RTTXMAlLTahkPGDjQoV39\/TqaoZgrK5EKZm2QRGLeO2DfDiWuYvwIlgFfd42VxwuYa6c7vxC5JM6V2Ux8nejLCc9J6gmwHpd9gdFbZyRrH6hGFUQySea0aKg1S1nFKEGaSmQdxicD1vih007HBAhoNRXV16ty6GePzZBDZ2uSZK+gSlnijYU+\/GEIC9KVMWm3Hxn4cXGwHZqlctNNWmE2jIZMxrv4OHdLNWMlPVN3Pf\/iDqD39ag5DQs+wdRNtISqLrr0\/nDbl8IKSvAP58Jh0PShMVHfDK31PhKZGU8p2nJ3SkxcQGmIACEGJ7l1FVGV5bJTHG4vFnHbyDT6X2EsBx5R0wm6fmJeLlIdYJRNEE8Fsuh9MtjBmtU1fAXOvLgu63D1v2aFae336zknZzUDmgxNROW9DFl0gCaYpgnyA9a0LipGrH1mrFybTOC\/Zdg9oanMgmPovisNAzX8DcWMH5MzloZu7VJbkRemEbL\/CnpOQp1HIIZkSaBf3zSbBudxqtr2l8T5UJte+eMSTeX7nPNmNhW3f22IwYGVB1bOa4EAvqBgzA\/G9PPEwK6Iqij8rUZ5DLDKseLX51Q2deQ4KfgopO32ewdbjDzlQT26\/AjrX9DrcFlVlbS3+MFW1zHSqo7Lo+nStrFAUTSR3szDAdQEc5piaAIR62b7js6m3exfJHjUC2VT3PIv0MnZAk3I2B13ogJIO3YSkrROSF4XgggxTwX9Fe9zo08dWwXPyMgQKwLu7qQri4BBFo97wbzu08uzfqXrV8JvfvqNMuzxbix+8QLRj+JJQFX6v5aC0pYtfeEE3vnQAdxaWWlF8NKxG1biBMSobdmBFvTT8XDGjt2omJXfFBpbW\/RNSoSecnj\/Tfu35mL36W8PPaxNIJ61GBi8+2bhYFJq2OG9x0GJaVT9B6A2Ux\/ZQU85vfPzKfOmgHdyS4fd0d7QF1bXn1VVJ3KxKvFh9FfOpVYTbbPSoZuDm7JLevN2bJSQa19j9oayBM0UsFzdpu4CvaxQyuEON3j6uLwUsvuAJqhwqtRna2JziBXiCATDG3XEbLRv89kRGZFBtA4zRPhgx4d1J1OWp9+mcprPb4V06if4Z8uGNMBDrv+EcSa518NdIl4iIKQp51VCI\/dExn+DeASjFnSmqMX4tLmoM4cfJ7ZiA9GCfxRnldHx+tHefnUockOTeJz0d7Ln6ByCKC57mjzCC4TmUVPDftH7cJNrP2OGVROHpw8d+XOC3lHUx99b8LoLofBQXTr+Obz5svlpzHMw5O4fa76XQc2yj7HwMgCvacMtGncqRcahpzD2ImmPdpH3nDe2CaR8+CLca6vG+gAutycenUxoJnSeHHcEDhP5a4OO9KE2InN4HFQ8j5g4MN1Ds8JvB3xaOH5n37b\/k6igueVx0THPpkFpA1vmyjn1MwRjZUwAur2fSjvf1MBYkaot7pfj4F4F7ENW0HRM7mQ9UNd6heObDvZqbMbUmJy0meSDfvDUVkOTY3yVJxQoACLEs0MYiQzXMNYN3sQjhRR38YAvRbk8sIkH6vSj7AjfBfOt6MI0mIO\/lnkiZwySqbL5bwHQAQLe0\/AMjDmg9gsNc+\/esN3Ju2nF6nqCngH+4bySa2wkaa4dUCffsH8YbHh6ubPhJcEyvMnPhDaG\/cxQD95e2x3b\/ABYiQtzm9f3iWLLnyr1kfOPFvayxiUOEfOLMTS57CtsuQMI3SCuAvYzajc0WAwdMG8KJExthHp5vkcgUL+IoYzZ\/TpCW9kas63+1fYdOz9dyZzOokbiMGjcmgpmqX6urIvY9pLUZcDxTEQoMsjZZBUdfoKOzMBYINH7PNjwXQNOteqPPP+J13CI9kYE0EbTZeTO+1zpKEPXWJelq0mGtf0EleCNvrtKKYAxDxImKOCKjVBFKPgxBghn69qShUeTkWKKzhgt1Bt5ekfxpj1RNPnJJ3PYEdV0o7tbnQ4kYHlydkTYvz6wMSbWpqKWQj6vc494JbnYH162P48TLRjntCSy2EHUXKYephyUuhzkucEKEH83LrcTnI2RaoZDPUHPkdBGZixRyYwqop1T5Kp500RhGL9J8H8Y4w6xEsnTbwa5LKGxhX7MmC0U4m2NlirPCeLFN5RlPsx5\/UT+EB1C+wLg0yWXfTYWnZGEQfrsItwXDRqFszDabIrMCLYir4E\/mYIAifIOphfwxU8CtUWG7YUoTLle\/dY39Rb71K\/DjfE5XbA7gJCr8RfeuvVsuVLgN0wvscMFaiR4NcPhR3+ZgCAi5utyYPKro5nlcjrqaGcTBHm47YgS376hBJwDLJ43Wh6kmXNczpmQTvKhqz8rJ6MWwGcPrksyiACmpWoVsUTegriywTtlVWsJ6mbj8kby0mX3QIUxpvOkSw+J8zHP2dzOwELurskYj3LHNO7jWXqPq9jYAZ392eYCmhD5g8U\/BYiAAGmHpohNLAzmRs3r+hxpQgQRoiVgcEvn7aU6NJaLCBuAhfeKpp5fcOC5S28uV3Io+nkSeeyvD3nBta3yxWhyfL5srUmErCuVmOIfLRNnpZU3PHMNdJBdJbQ1wzp9iELoCl3\/RK6\/WecCnJ4DIlsw3yjdeiY+UKEntTxbwogdO1ltkC1wcpGRIFZakrwRjgSisMtVSVDBmZJioP4xY4+LiWkGmMUfTJUmx2J9ET4zIpBt0cASxMjoPoOLub3eFYuu3dlx0QMr9BW0sTMvQ1lkCPVzn0tbqgOuafZmm+Mm6sc\/eAi7tbeT8\/HXDywI3uS3aHljPyr+mwmOPWxa5kzEIUzY6H2T7jT7iWkq+eusME8gMs8bDwRP0reEU8BcDYCWJZPm8VfCoGxvP2gpgwRFpLWiJZ0WO8Oyg5V+xDl5XTvtufiq\/3cxhvJYSJGkeE5xhlwxOlliMFUok+YSFQ31NgfLnUPg2DGFuCAkNa1SdfuR0V8IuzcVQ37wYLqvyUPDacFrDIgst51yy9hB1KCrt5Znx0pjn1\/LpWpfh+pJKzsf4Cq3CcWKN1Wtsl8qlKaAXWOnFM8pW7IBzziAUhMuKAGKvOoAmYqU1CNx9vabSZ\/xAkKjkzrZrmMJwCQMJuToHLagD2GgsINh2FzT4Or5cdkKd4j1Qa+p2rjaxbq1ofK\/QHOFIbD9b32qMtYFEadnLmN2aiZ7YMnOfu0oWY0W88TZCSPYlgeYuseUuCEe0jmB87FKB1CUKh\/E5nQMxNhNglWYE\/yHdJYqCW62jGfF\/jgIdeyxciJpvK+ZbakuHCpgj\/AfnJGYPWAQAkEaX1GDqznt\/E0AFBPUmFFR80N7k3Cr6iyoFMECfU995uo5gaPcqcyvQbCdS+5OUkk2kDFP9+fREUwceSslprGwHPX3vzrpnpPem6G88QQXwSM12Ckf\/BgV\/M1lYF+ZC3VTaWZC2wGY2mDU1\/d6BZzR6Ny8wXqyzpDJPaXiz3MfEXtIbYVaeA\/KlKzgAyM55t9wOsuA7PfJ14D6EmAnmNFkGhl6VpMdrk7BGGNIwUqGuAGHlvlJXpH323x\/F1OIjJ+eWDvM3ZZLzWii0anE14ScF82gDOrpdzFOf52LOJi2g9SqWk10DRDtHfuE8IrhkVsoR5AlpjwiiCXZzV0OKL+cuhB1pXE3zsWxRetfid1byrA2z0ybo71guBin21FRh4nf\/yhqLH6bbALrtK1nX3bAhbXwGzAIUF5zWdEFBWMC93EzaA\/4ZP1DvG1MJlMr65U3DvYjhU8EORx4\/7hc2dU+BfRIV6+JMOU4Xshu3CmvHb4h4REUoViljOmkCLDBOPNbse7EQXexLoU4zp\/5mAipFHkaWbchPQ8tqsss91m0qEdicgM5paitFsbgSFtCMSSrv7q6XIK8tb9+M8aZ1OfJ4YlQwUjvDqY0gwnRR2h60mlHUAVyE4qL5Sms6hlBzTty1aJbuvRb+4Ta49yD9VaNz9jFOh43r9\/y9sGrZAwF1gi7A7BsjAGWVreORZWe7mQFf2XCH8YqgiVw7oHbRP9pV41k20lJgb\/aw01cyLWcp9iTeAMDPLvMHgn5PjKiaf+EocIZTx8Gpa4AD5zg\/e7Ok4yPVUJoW7ADzoGjyLm08PXbaHlVcCIMyvDJEQeCV6hVrJ4NFfXF2qEFkS\/JnQdoyaVJM6ZJ\/FXrUzZPUpavTpmP+2ZcIlcrr46xv\/IH\/3hJE9VPJTPtfnYSEUL3weozBcNT\/pHUIF4yEAY2q3GjFFcnyP9ZgpZp9vEzNoMNwGPhOyG8Q0sj7MvdPe7z0a323FbwtzHnkGz+g16WxcW3gpcIY6u3aqH5VB7lBdhx\/sx85SZvNyQFwdztzV6+svMBIhP8uxUU35LFwc+xRQUo0gJqJU2HoqGamD22iNJyrFgWWVn3BKFkAGMWOF6VCVp\/ByWiv5QzB\/IGJj5Q+nhuHSLeDSOHE4fjX+GtD+ElNfsRjjFiqXUbmGct0fJWbbbLep7jibKq3ggIMePZbhgMPcgSDHHhXEhRZta5d\/HizQDyHhUvry\/Z6EFjhcY+nUwDK8wKMswIINORgrHk2Kkamh7VTdUleNFdNY\/0pcxDuBfVD3On6xgpeeCsNVyIHOPEFUPxAhTO6idQtgAlz+fbru2nXOjoTS8vLJPkdOGUN2lIfel0d0\/6njBqWIieg\/HLm20uKwZ\/EHZVwJ5YeuS24mwjLFEv3nncm\/kTZrxKKcB\/gS2v+8npQLFrAGuxCxbFErzF+8HeAgtRAJQgBsXT94JmtpIalUhf5sw0Z3p9Vwx3ENZ4wexO5xO6+lNFN1ONEgbuhFg+Up2zaBbnfZxH2O23t6+YaagZ0lBinEsNtfdjAKm\/R2nL78Gr04LTo5d3yFNB4zX3or7A0p2iJ5gRQy3EyBiMOp\/Uhmy0jB9tOrlZR\/\/ULP74QRb63iYgTMmlvcGOU+w1Uc3v\/gF3LBoVMmaG4JrY\/IyNIYqowCNCiRh\/iDK9ojRW0QYNxBPHLcCCHTTl7qi8Wy89AFT\/V7fJklrkGitrHRkFQnoqWAkEkaFuML9i2vq6P5abegnPIgsAelrgF4v7WFfZ0wX9p\/\/rhZmC1JywpOqIEdujNxswFMx7StUJxDqofHzkMyoqAplFSEgGaMcHi\/QXRfedOZx6FUQSrxQ2AJYiWLC2rknY8Mz1Shw0sBdH7HxgiQwwixPEK+w5OXWcG0zkjdHMvsPjT14EhRcCfZNkebucNmM2AtJ0N6t50Vho45OKCRyphHjUqjUL+psyQMKbL2PbozdPK+258LWPTOUvNgmtNq\/Z\/3VysCk7JFQ2176JdIKCUXs\/+ZSwoZtoYWRpApTUfhDrV\/S51XwOPoiEn6QWDqoaIZOmCbweZze0FyqlEEZqa0TFwSd1+ksYYAEOzzErjCx3O5MnsdLI0mMo6SHIivQiZk5acxmVBChVZlbggtn6o2ZkECvsPvGksjaDKh8GNGbFeta9OwL\/VFdDiu\/7+w4jzA43obYWPVRVs4fwcrnnTnkHI72zlhveL7x0f2mjta4T6VKTAjwYoo87h6vfjzpASnFYwXuu1J8zycu+N354CR\/UYVow864SaKjf\/shArhiyDmlY44Lczim+SfT6QNwi9EnZ0+IC0aTqAgD8DBZz671ZF\/8fNl30djG74tOChZNCZ1SqFSpjWNN3UYQVN4M0\/e9anTNECfEMSX4oy\/Mo8xwhHqTxffAvhySYfQU\/0kI4e\/uJSaDfPtxXbwBVciOi4o6OLiQcAif3\/24drwVfleHGw04d9rigkMsoDJ\/R21GeN0qFZT6Qr34Y\/gp+XGCRqcf70P9V7h7jhqzl5kSRbaLgAwbVKfuFCMEHeOCCZs+2+U4o0IdDL+2xWzFmqwLP4bDY7SW8WPnoIMAzJ\/Ltlpqbj7\/hgLbQ8arUlo\/8\/6eRguG\/jys\/zaSU8etuZ\/v6yZJMBx5MtFs6Nk0JU6zMrs7EQGNSOP\/Q2yD2fUNInwcW52rucbv88ICBvEUXastjVkHbrXL8cxkwI+5qsCSC1TEx593rlVFSv\/crQfCbuqgsSksorVl1ZrxT4vAdi+uMOB691Z7D2DzFVUVqPLwqdITRmmfzOlpjjy\/0WwItORYE+Ka0tk\/jTTdNcNgrb3YywFusadhS\/hC3s2U0dtdDh2MdU1rS2dQulwMDiHsE3a+nD4avgQC+7tst9JlQkdsKmXnDceA3Tmwb9yRHCndX9+GvJkxxICMrsYXy2yk1VJz5r3r7QMI\/okERB58J15mUwz94JbAYh2XIL3l4VsJqrksd1d5cLUMz9izBFzrETN4xOph9oQDccqwAi7OFwRSeYuyo02oqJCenx2xbJm5HY1tAhK+DVquf4ye\/fiwffZ\/dstidgCDm4z94wScvf+7UCt0qcmhnFVyF40u\/Efdaw6OJyOQyCNwTSXfPFzOfjfzNopFeAysw4kEJYryMe5nbVRaik2kw3CAD0wlYxxM1xQgoCSNoxT7FUlxcRvc6x4BQCkiP6lXH4ZTdVI8isF6qm6jEhYDnn5vuw6zuzVNXAzDeUnV+R2s9NR5PPSZx1gswQvQkuSXdetsbzS8K6j1MnSnlYroYSMOcOBsgE4eiU113omaNgMF+vOf8ZidkLvVJCkUn4DNzJz0Cj85p7NHhxHocBvjbF5BNUUcHwjQgleszDtOIXMwdryV96iNYWdFw7lN3Wdj6Muuj1mO62FYWDpxfj1XzNXx5tQVAFaxxAoiOgr0HdWfltqlfsKRETPDObrQkbpUyabHvrMNxE5xE9srDS53phUtJyBG7p+Ulg7MqB0TopFKqGgAGwafTaokm993AlgZH4G0CGWUdDTqOjilIde51R2aTlhJabNR9HIvcZuEysrI2Lt+W4NGBE9fU\/2XRvav3u+fbDLHd4Dh5p68hkVmMkXAbYXS+dn3YVrqnGhtN+NuM2NDOQ52fHyywxzkzz0GtB\/XbA9TLNFgnsUCb1V7WBSRqiju1wsXP2VGvv+1vcPS6dPEkoa5MF7tlHOP21z5x2l1q6nhWn8uIaQJV1BSQ0TCyBMX7wWRCaaOkkW0wyTpPKXDYAXB2STohyhQ4UMUOOsPa+QqsYI9StVWTsp0x5UDmNQO9BjWBMvVeShlWfF2150wYThfpEzzqs+ielY2G7ui6leYv3WaNle3C0\/l1+vVTlkI44U9aPbabsHTjW82aBwz\/fQGxagtBuB8ZCm7R8VqORrVMvD1ux9WPftdJg1SICAu10cpRXu6engGCkoEPvu7XDlHA+SU87F58pSUM2ZJI6An54A0cNcy4WzX3CfM37nRhA3gaiQLuZCD5KLVRDXboYahWe3Cmft042kFrIhFFv+B1L6fuRTrrMdTtcpiu1ppWMTP3shX3gY58+1cmK8GZRqjijCC+xYzpXUlNg+qsEXidVu866L+0yRpE4vvC6U+8VYsFT6SO+UJWAGIoVkyXsGBtr6gkH\/+T3CUyuRGcHG1sb\/xceYm02DZPoXOSa38\/r3B2NAOFNOTsWFHJ4ThbQhB4I1QTJHYbX0NVXwDm\/ByVmkzzZAaDltJZaGh6CGxoZYSF9PckYsxzgKcDL58qk+j6cFXQVwz1Q42xJdaYZ6MQz2iSXhJbQVLac0U3DjxJqCAtOHYzLhlBcxdcXSiEGM7apIKPCprBdyoQo8cHzNK4qL1J8CYXKXee7SrFrKp1wPPMDJLpPMHlIcYrvMBE+7C3\/Ce6Em0hiqG2pa8RzX0wyBYl9U53v63MUSEU52fkgi+oIAv6ZdCZIKros3TjqPtsITcM7SdWV7uUxarWghsXWZ4Ici6CWDtf6ktfhvkGw+1JiSfqxquVlXZh30xVxQdPeZHz8DuuRZe0cXP1eHCHujDEQgMioHC19CmoN1\/bz6TIfSi7m6CX9jysMiTqG9AldqFQ3IBZLM0jGSa72rT6N534uyGpk3\/SyqdQ62SwMTwyjHLpZ2QrQWH3WY","iv":"8ec754200b8da37c7e03608bbb60afa5","s":"6691d720f02ca3d3"}
Share your thoughts. Click here