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Marketing

Luxury brands should not forget the “Silver Yuan”

July 2, 2021

The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock The luxury market in China skews steeply towards younger demographics. But brands may be vastly underestimating the buying potential of China’s seniors. Image credit: Shutterstock

 

By Glyn Atwal

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