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Feb. 10, 2026
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Marketing

What China’s “lying-flat” trend means for luxury brands

July 13, 2021

Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo Thanks to China’s new lying flat movement, young consumers are choosing slower lifestyles. But can luxury brands connect with this trend? Image credit: Prada Outdoor series, Prada's Weibo

 

By Juliette Duveau and Sophia Dumenil

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  1. Valentino adds singer Sombr to brand ambassador list
  2. Balenciaga releases Valentine’s Day capsule
  3. Aston Martin loops Breitling in as global watch partner
  4. Secondhand watch market stabilizes in 2025: Chrono24
  5. Estée Lauder Companies raises full-year outlook
  6. China’s hottest trend, Ins Style, was influenced by banned Instagram
  7. Champagne Telmont earns Regenerative Organic certification
  8. Lamborghini deploys brand showroom in Egypt
  9. Diane von Furstenberg named Icon in The Time 100
  10. Luxury Unfiltered: Why standard operating procedures are luxury’s billion-dollar mistake
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