Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"3995fd790adeeed7aed22b7850174118","s":"c90f63cfa540cd65"}
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