Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
{"ct":"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","iv":"00ec2ead46f674e75c100bb4a1d1bac3","s":"c0718049b7782004"}
Share your thoughts. Click here