Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"b5b853794d90096d0639e9189ff29318","s":"49df642773085fcb"}
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