Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"cca23e3c0322ee1eb681a538b2282f6e","s":"36b08453e5df3fcb"}
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