Software and technology
July 16, 2021
VR/AR technology is quickly becoming commonplace in retail and fashion spaces, as brands look to reduce overproduction and returns. Image credit: Perfitly
By Nora Howe
The virtual fitting room has emerged as an innovative way to help increase conversion and decrease returns, ultimately cutting waste and reducing brands’ carbon footprint.
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","iv":"199ca4734c8520654e6719d42b1ce09e","s":"1fc4f074bee53292"}
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