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Sports

Luxury makes presence known at controversial Olympics

July 23, 2021

Omega has been the official timekeeper for 29 Olympic Games. Image credit: Omega

 

By Katie Tamola

Some of the world’s biggest brands are celebrating persistence, dedication and Japanese culture in inspirational marketing campaigns as Tokyo 2020 officially begins, but the Summer Olympics are less triumphant than usual.

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  1. Luxury Women to Watch 2017
  2. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  3. What packs more punch: unknown models or celebrity endorsements?
  4. WatchBox looks for growth in editorial integration
  5. Dior dives into French Riviera with escapist fragrance
  6. Ennismore picks Bangkok site for first-in-region SLS Residences
  7. Sephora introduces new concept for SEPHORiA 2026
  8. Taj Hotels celebrates #WeTime in content-driven campaign
  9. Sephora grows its physical footprint, while other retailers close stores
  10. Dolce & Gabbana's new Light Blue ad virtually indistinguishable from previous efforts
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