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Feb. 8, 2026
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Fragrance and personal care

Gucci offers ‘flora’ escapism with Miley Cyrus campaign

July 29, 2021

Miley Cyrus is the face of Gucci Flora Gorgeous Gardenia. Image credit: Gucci

 

By Sarah Ramirez

Italian fashion label Gucci has enlisted singer and actor Miley Cyrus for a free-spirited fragrance campaign.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
  2. Kering Generation Award X Jewelry returns
  3. Diane von Furstenberg named Icon in The Time 100
  4. David Yurman selects finalists for inaugural $50K design grant
  5. Stella McCartney films trashy tale to inspire mindful consumption
  6. Sotheby's saw record number of new online customers in 2017
  7. Presentation decks and agenda for Luxury FirstLook Jan. 15
  8. Special invite to join State of Luxury 2022 survey – respondents get exec summary
  9. Yoox, Amazon, De Beers, VistaJet and Rebag
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
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