Marketing
August 17, 2021
Guerlain often highlights its nature conservation efforts, particularly when it comes to saving the bees. Image credit: LVMH
By Sarah Ramirez
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
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","iv":"a96a247ccc2ac296b148e6cf3695c7e9","s":"32a5005bd882075a"}
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