Marketing
August 17, 2021
Guerlain often highlights its nature conservation efforts, particularly when it comes to saving the bees. Image credit: LVMH
By Sarah Ramirez
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
{"ct":"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","iv":"860a6737680c90dc06f7b9ad4d830cff","s":"38794b75864d46e3"}
Share your thoughts. Click here