Marketing
August 17, 2021
Guerlain often highlights its nature conservation efforts, particularly when it comes to saving the bees. Image credit: LVMH
By Sarah Ramirez
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
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","iv":"33d315b665a612019fba7e16f0a1348b","s":"ddaa1613ab25a267"}
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