Marketing
August 17, 2021
Guerlain often highlights its nature conservation efforts, particularly when it comes to saving the bees. Image credit: LVMH
By Sarah Ramirez
Corporate activism and social responsibility continue to take center stage, and consumers increasingly expect brands to communicate their actions to audiences.
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NtMERq3yBpblrMt9TWlhRQkGxhGO1Xpt70ZiLyzVE5B630HvRGVS4Fb52L1\/mMxbG8Fb4BxDyrgUSLe3NIu3O09CsOGg6bWpvuP8FQzlb75R5BXq8tfyN1VP3JAK1t2ZQ78eU6Rk7p+H2DHVaKg3UMeo4hF395FrThID3lJPkVyAjYvEiPKOErnt\/vjV3MVws6m+vNd+OVS\/g8BH0Ts9Vwo+y2fVbY2zo1w1lQZqJJmxQ4xjpdosWprMbXan0rTL85b7KPWUBKNzBjs+vPp6qvcrs7DqpgMRsLNs49T0R\/0Uf4fR9+exqeIT8gJFpSE+I8HJfiIbxO3hXEiG17YOieSrO5rdnLiecw+WgJFxSnKwhL1T3R2SaKolRDADujpGjDYbMxmPGVxgJXZlimHm2g5tn7yZDZqW3C6Qd6y\/QBk10\/Y0TXtwztDiBQYxhei\/3lgUntSPw\/53Sle15ygIjC71wUlFTDqPys\/2LRcRylLpwZ7GPdDa6a6ShJfAvJAtKOubv1Moy4Iz13t2OmpKqCOwHUZ4JWnkmF+iGiKxSFxVIYdpx8DV1Ei36K0hljCcDlcztDL3HByYAva0bH5Lg07UpPOB0LwExA3fjSZH6BM0zmyIAGEmb0rX6lH9L8UFOtKy8h9UsLenR0zk1kvEKW3tSu6+Td\/ZvlrUFm2loEVrWh2rEnbikF75TuWjlUeZhERiLVDxt32OFHrn4kYsRj0H2jUvr8972f6\/PisC+cEsGnucoGkO4YPjiMTpURs\/9p9ENGiaARHyLqJpGd2uFmuZI1newidza5wUuVPGd9T36Ci8LMIE1hKX3vyHjgPhxDpczQ6U0N3vq18Y4bIr6B0AZuuGcFIi2DDX5+KSX7phOaJx\/F7cHnNjqqa\/z8LZ4DQ9hRtJhwpnhaCI2fVkddbt2QAeY4fBxYTLHvcAHf9Yy+kQqQ1hT9cj8dRyRw881boWjealchnmyMsB\/qMFW7FXHc0Xekinwb4FqG6Y15ANWJutFQos7A\/U3b8EF2fvtzix6wvJll5X1Kd7STI2NIy0ClLio7RXZadH7y4zF2tkdFbXJFj\/z2Fu8k9fIjozfmr6WPlO6ib8Rqs6wd71ZNCz8egIjMt3cy+1xbqT\/bpeq\/qejc1dP59u2gOiRwGntEif0+hbFkU3vGR1XRnoFQkBs7wuH9swucRd1Q3ldJDKYYZxO+lArQ0Bath37Pv5+0rGe\/GawQ8JwnPnWg84m96K5d0i\/mhA4E7ne1EdUEQ17PHcav4VbqCapXhegHxZHEXKEWY4ZH+84S1JXJP\/UyU7hGudeoECipQ4HBB6TgCl7DZED5ApcqB+XHGYQB9CeZ4tobhTKwTiNJ5+6O+olaZv5QuLKecTHrOQmZCP+EyPPCK0oM7EWJ5uf5\/vw6kNzsfT7TGEcRKwMUnSMNa0tAfSvKf3knv1UV2NgYJT2YId5ThOqPl4w1zVnSWI9rkzi96vp3Obcc+47gc6cs\/3lEYQ4XyfseuuDjcA0J5ZAIHYJXKAT7KSAgG0ZTp3ra2rh5z4Y9Op7WSsKuGp\/mkXCoS+KAdu9gDa+HyOq6PntZREIGkQgtrPtEUKR2aXhzQpEzyQIfQTUeJrdPLOhTg4Ujo0+dLaoo+N0NhwIUSh4iMdK9mTjEypJ\/5W5DnL\/74u07IXhtXT6ecOnaqLu04jr0FTdyqeDkx7YnBA4cwWFR3hVgPxh2iM5\/AycKO9dvbjwUYbApLdDE7o6ze30OZRjM7XiMEAjAZJR8ZtRtI22cDnVjcugl93lRPsDmmGGrTDBrgtCVNCWlLlx\/9nH3HXaD1S2vQSSHHTJba4zfS\/rTDqpbQJXBfeHhAdE59tiwtnK6DNXHpKNMixtrog\/OOk1ah5iwWr0z6aaYHjaD9YzWd4YQ6Z41xVoPISp\/r3VrfbG7L08PNHlpEn3flqvjsPotQErtvd8i3hA7zPXUUcwf85o4rEPlV\/CNnlNuMkZvbJk3eUjyB4Vo9MTHp8OrZnV2nUggPE8azbLfKIaIVrAgxdvo1223\/J3LnPJi\/Xb47QbybKfBH1NjbQjQDaPYoLPzUJp6cSYLFLnGs1MHdIXGuyf+P29g08G6ZWleR90dn7hgdsam7V7Q4gToPXluxhtusd5paClvWi4uxYYrfNToJpZlnQx6Gfg7Eguj43Mg1xm9n0XjOaTVrM+93UqnoahXdomtx5GKsSKYkMWscKBpxh6LGTR\/tjNqePnoF52ZW1trZRNoVpymXWXPNwyxqjMxWL0XhxzEN8bnVEa8eA7joZkKMHNwX259Lfq+cNK2GNStxCRhssrSXnSmE42QzmZVeJkV6IIoAVA\/PxHjws5Nq8eqGZI8NAbIBUrEbTPjixHlo+jF6TJhyCrqREkWNun6tkhd91pFEQKQ+tZCAyDHuvzu3Bp\/N\/oKT5W92HaQ8mnxHeP4eA2+qsMbbHpZcv3lUaGgT74IMxXv1QTA8+imKJ4\/r8rIOjIN0vXoDyGd\/uC6Up+a3Rg7FP4nMGiBW\/VqcB27aN7X10sRQoE3jdejopahLW2Ua\/HXXpxOeowOj6PQWjbxijwv4aiqIa3CGHHd1G\/EPr62b3QAp8tITSh7m8a3d\/JwjzgufLVBYo18pTtXr8m\/7ttbQizZR5r1F2Xj9SzdrQiIDXp07Yqqm2qPW+SiE0d4OZ3uYDQf1jlEbNaD9Q6AoqA7b+NTUQgJDVjjXj0JVoTmzhdLx\/B2FZ59e0RIVL7gkoRCCqkS5q1HUoJ23+ambf4cWYSD0JuoZSgjHnJGGalRL17WGEKXfwNCswl7e4Pd0V3KHeLZZ6IuYj8n\/ukOD+iTnXqZmI\/hkqblmjTaye8QnWDC4pP2xr5\/M1yIg8I\/qjackL9mNf+fmBn7ILUq\/wolOwQIqOyVP4l\/TF+B9Njm4zZqVrAxfcsXfJSzhvijl8N2d34mfx5Z4AKGymtEeAjjEuv7Cfjs+uBMLCIhVPFduHo6oC3PEMAdnLOzn41Vm+TQktyjeYTqYikIrVAiRSDjlFsw4J2x2dEjCjV35SJwVIQAvGN2xh9SIdwUXlYhDrVMdKM0GRjN12SudsYz48JYxl8WLvp7C0Syl\/LpL+z4INajNXS9JnfVagYpH9XhN3i02Mkas8gXSu2arLi0E3Dfz0861t8REjp6mORMM39c+UouFC6MgP2t0PPxCQ5\/pSKO8f0cochwI3+SGgLJTICvgyx6jJSJDmkewGDsyGXIz4VsVKp6rIh7uLvJ8H2hwtRyigJzSU5RYlR9ctRYet7YmdPjSRWpmZ00YOfpNs5z6VktxCdvSdP1ZS3tV2ChMj6o3vdEl5Epdk0j36SJoNmHGgPq3039jrmDh4gBItFD3S8oOdZSQYdxtI7louIenLhlq60vx7zngtR2S5JWvzx5oux8GOAQWqLmQPPtNTPqR+tentJtcT1vuhgyCATNw7pm+GQv7vDNT2BdJkURwd7JHod7ObNSg8tsIWt0ZaZrUnRioS1FeSY7PRDQZTLBKSJnrtEiUdaOSVMWwtKQEtFhzfnIGat4jHNE9Ks3kP7QF7\/Uq8f9vvPyA==","iv":"c800d9d0a5b36c2b421dc164bee2356d","s":"672bfb422b12ae18"}
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