Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
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","iv":"d5119c7dcf8aa523bb5093d8cfe5c728","s":"a379a9a734b1feac"}
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