Marketing
August 27, 2021
Bazaarvoice found that product reviews are the most consulted medium consumers utilize before a purchase. Image credit: Glenn Carstens-Peters
By Katie Tamola
With the current expansive shopping landscape, reviews and ratings are becoming increasingly important in consumers’ shopping journeys.
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1Arljad\/TOTYvyzFZmq1L6En\/6RoR4Yu99DknD4UcgrM4LOT5VokDJWdbXyfR2pHGF9HG51NRj+1qnQ9M2EgYFuoaDbG9m7F7Ro\/fcxj7TBDpkwIcO71WBbLsqE3TKk8AEc5KmN\/0SO2lLnvHdN9\/5gYYVm4IGsLyzloFrQYZIfsJzoQqIMiqPYpVVuHYGsgoYLcvTy7KS0e+Uxss1+OeSRLr1j+ofCFxjwplU7h\/wt\/PKWgrYNhqQdObetpVWoV1Th0FJjTf62ys55ZVlyHJrIfQKxPoGgGdvHPtW99ZdNyEUvefMXrJbrm9KCRB+yKUx82wLnh6g53S3L0F7EaEDwnIhhmhpu+QPYs93ZETlG9XSpwGNPV+oWHOnPhIlCShO9EKOb9cBEa3WS+Gl1ZDOP8M1Hemhgo2f9rz\/eLI11t\/g1NwHEY2\/UHUXE3nsv0m1d5mAwGr6D4pRqLSaEQ3t6o\/gL5x57AjzPUxUeeR5gmu3LGyJqbV2ycLhWJfrHmgXTz867wlft9Kc24T+0JIYrBur80l7mt3mijIsRg1q9zppqNMsNEqfaBqhiZAOMsQTfboQEaQrnH1tEIJ9s8Ma13gaWmG3IJAsPRe2NNxxdgxtJsLobWCmlZ553icVhnPe99N6eV0DP1IiWtK+LbQJjheASMxHTSBXoMSI4hUetjDr773hnUSp0TTuBEs7N738kdQXfYY6CaSWAeZpEtfjCTC6JUImHqqDuAa8YSKHrVUDRC978eMZZFcGHRjDZ9fuUJDr\/basvAz5cTfSspx2Ih8nts9XMRV13Nq\/qJA2OJ63cBLjdbs3n\/2qfsB3U\/q9EnHUfDFK9YYUGgUb7EezGBcIz4k3cbnZGR7N37CXAK8IbBtN38IYmktZ8h50hupFf+4DHOIdmXn6XhW95dNG3vc0l5JNw2DcOWw8n1iH4h6TyiIBPxdqQbMBhEc5uoEWP6+n4s7ZIAAtJM1Sh9Na6kiTfWX31SRrN8qTg3vZnfYofGMYWJL+xPu+YIo7o9TReb8v1nTYsGdfmZIvuktovhSxfLJgW+ye7mvxwzyMkZ9iLwmFpTyiIS3vfpfUAmNjFXD9VQ7cHhNVfinLRs2G9a1e4PdaqE8icXyN8qGQPRcGnEYB5S1tK47biIz73+q1PdLBvsQ+531CxjcTNMTu6BeuOu3Jas2Rvk8tyFgR74ZLRndtaGhIUGqtG4kqa6vxlZMUK3WtG0xJfwpIVKA9gVNAbPVEPEBpEukg98GjGT0HIzWlnvxWPi+3DlhhpTH+Tjy57kXhsRlx2dWlIjau3KPIqlErh1lJvj3qOqE3uWcYtPt6pzD1LQWqSbsMbjYeGKs1p0GGmyKix48QzGEqdB84DkG8lrXxr4mLlt+GDSh9Gfq+6pLy8khJRiGm2q+B1rZs4VG582yHTkzYLrACc0rBOCqmF60Zbx8\/aUt21iQ\/iVMCBPCP4mIjgDTt2TDWs4zGyLc\/D\/MibvBN1mCN38w0ws6RexwMmCU6bI8yljH0jJtZKuQTeJkWPi2rUJaexB9IQY27nv2OvLll3j3hGLwXraR8UQTWZ6nAewdobk2yVlW2fjZTqTZk9wErwYEZrTiDG9cb5hLspzyLtcgW\/68Am679tJpD7aKymj5M05zULETBWvLBfYi5lvk116TMny9XnmY001XEiDYqe1kKCYSJLVVevbb3yWbZNlAyTrzk8dEXBk\/AeDRRJgGr4cPJARksmV4lcUcU5HVfVI07NI0jgVTj5a2BThO04XQsIIM639qMg1mrTf7qOrGj0o+3NuHBg2u+Yx1GQj41soiMSn2NnQ6hdbdpRZcQjjJ3oKr2kBPmwzfrVyL33wu4\/D3G3Om6his5AnJlKlqiJXYCbqMeNyT6sIImiMCgIJDUP+d4xxLva43btSewDeLjANKQ9Bggbe4UgIvFhVF9df1Q5hnAODqVFIJSI8KPr0OhncSIxPKmASBuGusqd\/0Kbmc2OMyHpS+lTEJ4jkqUzM1fu1Vqkxp69WMIIuk\/qrjsq9DmCW4oWF+PVZ5YGDMGB9\/KSNjSALKs7msysqLeqZROwkMvcLBLxkkmgIfnpOGXFQyILZYLXBfDc1gezKRHbUBzNRskXErwnEAgSmw5E+fPcvd82Gp7LtUc7UaCK+xbOf6lGIw\/TkpY7X7bbgoTcr7TJ2yzcHom5MwDNXoep+ZMrYg4ySTFpyY3y9Vrhe\/q8xh\/UFHgw5xqpVxXSesraB4AzhbHdzip55qHVWSzcPtnSYOEdqgTUc6io8q05\/S\/nuDGgmjMxRzqZpnFM602nSFNVHR6V+ZpG\/KVMTmr8dV413l\/cjgmc8niDOzNHuF\/OdIUQvmvsk3fjSIvLpK8Z7TL55\/i2BomhJ6COFcC1U+7J2aQt46cf+1xyyLiZEkMgeLsKxqpPVV\/eOfJpzw3vr28KEkR4PYJJkL476ZaXsGzZQobp7cgouZRRkjzI+qBMvCAH7cbUIo3lePg\/d6JZ\/dCWDcifd7pWwMq5dc6CmoNkSxpX77AytWHX9j0qMbl\/A8vntIkU5OZWlfQIhGpivD79h0yFdsYJtK1MkocRFhPaRwxUDGWKzOKkqFLZp9PhvRW7TTKrsAw1rMAMR27JMeIi8kjy3QPUliFEUlTxqk+\/Ee\/MyQn0UwhcFLE3dMspgSzqHmVSKjmCcPxilHRGYmlCvlz39v6+0SV+oIJxNRI21glg7do7ghYpYSYvcijBcN2wdLiX5QfSYp\/EpV71oZWm+cCW90t8Mro5LAUJVOSG9RZLEvVSSiovSlFq3lfw4+NgE0+e+9DrPQv9dZFomEAXWOIymY9qX0wVOoeEIycZopFIWgqHaQumEOg0Q9YdJXJ2vsM0xLK3YtHDJUMZcMc4qazZv\/2zhKTXKsBFSrc\/qK1NuXux56EK5oJtOroS0KwkcHK3wjkre6KIveQ7Vqz6336NZW3NerDjYwIvF2ZkNYNiilVcF2b1NNGFe1R3pBK949QaEOAV1wqquQrehW8Cet0CrlZPs4DmbtyMLv7AJtiUD9YoiftbtBL6Doqpt0sdqrzCJCW2B6jBdl3m\/q97KU\/M23MgVAxGEUC9PNzEZ2fG5b1Tw9CzrxYdyIi6gsILywrl57Oc\/+qAUv11rjCjkQODs6DE\/EHGEijESRVztsYBjk0NDRMviBj++98bsWr7DqKK8zB4AiaLJxLd\/XHiPL46eP1cL8Acb1Z6ZYsCQ9E2aaQKMWmiepUUmrcdUJj5+Ob6M5Ml8VO0WKq7uI668z+HOfD4mKq2\/rEV1SmNrcFH8aCsSqGNW6U\/ggHi9aN1AR0ZfbX7lVN6J+zS2pAHTXTg89fAjcp5VcSfuF3Ql12\/29wp2wbB3P7n7ATWqReKn1LFPVmdqJ+iHjy6uJ+aJt8WRG18GrjG8uHqv84fsWqSA7NHyfIzqAciry\/z742fXGeTKWcqdHrk1mRwHejIytEnAShXxHsAssVh+he3SId6FCWHQZPWQj9xIWkZZUQ1wqckDIVOqwmaXuU3NaraFpRy\/98bAOtynSgfWvOxSryl+OhLIotaaskPvvW7+2Ypnp24KkPs8Q9LgwBmPq3Mr8kzM+\/K5ecwWgYxvDbuhmDgyWw6emxVouHKs66cCsX2L4+an26K1dq9\/naXG88EKE\/AZ6mpjaS8iiKkeat51+Rhl9d6jznCwimXhiCPPQ8tmPIAbExqq7XsZUtZ25pozwvJcrLRIm+ocbySpfwzCBli3GacNp7N9I8J2kNBFp3zNd9ANzMa3ndYci+XDUWbKf8Emm7pD8L\/K9csyc1oDQayq4q3CkSOSNeFNL3Y+31uP60\/Z25qdS\/zsxrbjoc5OYfEt3AHNqE+BWhJgu0H62EV35cW\/frObmk5LXb27rTLSkc910cNVgUUiace5qXTx9wM\/KTryKG5Oer7IDbxH7TQM5Kb+3+gkG6gG+deOW3OS8WfPC\/YG4uRh5FdRub9pl7I36\/zGAmkj04ItqXBabLAtGpXOyIFyC9ueKotQLdvDFxvQU\/OuGzMfavsALOctLbcFANOcUReCCwppiwhq4yKKmpI23eyoh+eCIXUVutCTSxdCC\/aXvwLAiZzuoc1fg2vlZbypKdxJsyb1jKXJmKGz5jHCNFKtGVRWyyjjg7SWfGWaHewnuUu+XGnGtpVxWpV8\/Wp3GdVGGatn59ilxVUqkHcSYkR4QaGUuHCk6gxx6xKFb4u3d+QOz8g5eujp3s42am\/Loj98kO3mHx47k\/\/wJLMLbAWJ78z7Nd9FFg9hIh4I55o4URIeL1OTCUPtblgqZwJl7DPaeuw5zwyv4NQWJbFIK6CUXUpU+xFqVT5wMR7Nr5r1WZw9G\/Hxauazoqm1weRQDOWG56KusRF0H1grvoPdujJWHsgmCKLxEq6Il8L0O6zRuN9wtqskzW6s9I3TSp7RZb68CVP5PaMb3e4rF7kdgvaa3xSf2NqvUwgY+yXd1x3H5zVFeAa1tm\/ky3IPhYC1p4RGcSPp67V4XBBj2DJXt9\/0M262eS5HgI1R6gk\/1mcRG\/9FBDAxNwKsfDWpiOu3v57+956p2t5HZPOgWtXi55QMbbP\/bueYuhrWwpQ9K8hNZ9WR6I0tLchZffOq9eAup8db8jMy08prANoI\/XsAcxrqJ8n7tMfLALN4NctIGQ5GTT8NdSVgykUXj4o\/DWAhZc8X1swB\/rvRO0P8laFXLc2JMdJu08+lJE9bH41IJT+xHO65BG5mRzmwe9eXRf0x+IMoEVoNIVDK8s4\/0Np1lQfdSGxMeeErkSK8izmHBU6Qe8HMRa0PAUg5D8HrVXEYm+pAFkSDBgWzvIquPQcVEtOqMDalmGiph5ed3HCTfNgtIULPIHsg982yzPyUVG8pGpiMYevHuwG8V+YSvgFlh3Yd0KrTucIqRPc\/m0iypsQPqP1yxET\/tP75ZbYQa5i9g3YtxVKOOxto0v0eufR16sK3d9dkqqsIEKsyyP\/h9xRLjdK37PGqjx5oeK+5b\/KPE6pSoP9HSflmsaV0bnllvtDIVezFYjzp5L99s2P4sxG\/dnIm5dDVG9ZviKvPONT4cO0g8YdrywgJwAdtFOkpTOUlnsdVS\/FxngAF\/GHdd5gmG1Ccl60dZvJEKnP2tlKoBEoSIfN4qQUAioiCz0m+y2A9uGik4njntnrFadQhWRqweBkRVs0pHJMrHCUF\/V+XHDznTjawL5te5Hg\/wNh6fyF3QFH5EF9nOSnOdzFD7CwRPIRTd+82oW\/Ieq23now5Hrtms19N8bzqYistFepQHeYIdXepWPnpEmvjJvEPkQlLn5u\/bp92pwoPwNqsxREYPPhyimJcdN9SKwBe8eenxpz+3rLZYLtRqLYt85o73ecLlmgUDn5fahi9iia7RzONUz+icqaW09Jr2taoAYyxSSAx3zqmX9oazymKyyhbDZZvlyXBo\/rNnyPsUxw22pTVUuvOmlKuyNhM12DaKdLscAvTIAH5Co2c8KAFVqPeJM5ppOEm4IKUPWWzNmAQQ6m","iv":"4ffbf2d7076e04ebe1a87cbb0963755f","s":"399cd11505ce49b8"}
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