Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"9746aeff1ad90b989f6eac3120f7f516","s":"19a21ca77ff5e166"}
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