Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
{"ct":"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","iv":"79dbb1cf45bc93b311bb9741d31ee857","s":"a72fbd092dc054c6"}
Share your thoughts. Click here