Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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