Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"7c594aa906e2d66cea6c3744e85412ed","s":"1d9c0075390dad65"}
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