Marketing
September 3, 2021
Marketers and consumers continue flocking to TikTok. Image credit: Unsplash
By Katie Tamola
Brands are exploring new frontiers with their ad formats, increasingly turning to channels such as mobile games, streaming services and podcasts that were previously under the radar.
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","iv":"08f826798b6a991aeaaccade02a49d6c","s":"1ffcc7944593bd6c"}
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