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Dec. 18, 2025
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Watches and jewelry

Audemars Piguet taps parkour cofounder for twisty new effort

September 8, 2021

Sébastien Foucan, one of the founders of freerunning, stars in the new campaign. Image credit: Audemars Piguet

 

By Katie Tamola

Swiss watchmaker Audemars Piguet is bending towards free-spiritedness with its newest ambassador.

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  1. Kering loops France’s Ardian into Fifth Avenue investment
  2. Ruinart reveals annual Carte Blanche creative collaboration
  3. ‘The defining theme of 2026 is connection – between people, systems and senses’: The Future Laboratory
  4. What’s at the end of the catwalk? Overtime pay, lunch breaks and other worker protections
  5. Moncler returns to the slopes for Grenoble campaign
  6. Capri Holdings closes Versace divestiture
  7. Louis Vuitton courts rapper Future as ‘Friend of the House’
  8. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  9. Longines announces latest Ambassador of Elegance
  10. US lowers tariff on Swiss imports to 15pc
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