Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"9ea8d0a5ef59bcb5b8846702b11263b8","s":"428bb786f0cc0feb"}
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