Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"d546f72dbdd51d8c3d3dec57c038a56d","s":"4ea7e27e0ce91542"}
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