Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"032be27f8ccb66c2b07e64e37976bf74","s":"71abeaebe587c78b"}
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