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March 2, 2026
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Media/publishing

YouTube is critical for increasing long-term brand value: Launchmetrics

October 13, 2021

Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace

 

By Nora Howe

In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.

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  1. Vestiaire Collective study links self-doubt to new purchases
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  4. Easter creations from pastry chef Maxime Frédéric coming to Le Café Louis Vuitton
  5. Luxury Unfiltered: The AI reckoning will separate true luxury brands from imitators
  6. Lexus chooses social media sharing for December to Remember campaign
  7. Estée Lauder, Audi win in Chinese digital arena: L2 Think Tank
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  9. Burberry releases 'The Trench, Portraits of an Icon’
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