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April 26, 2026
  1. Luxury brands are now limited in naming capacity
  2. LVMH appeals to eco-conscious consumers with new sourcing standards
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  7. Burberry leans on poolside nostalgia for high summer 2026
  8. First-quarter revenue at Kering drops 6pc
  9. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  10. Fendi announces inaugural Design Prize winner
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Media/publishing

YouTube is critical for increasing long-term brand value: Launchmetrics

October 13, 2021

Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace

 

By Nora Howe

In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.

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  1. Luxury brands are now limited in naming capacity
  2. LVMH appeals to eco-conscious consumers with new sourcing standards
  3. Can luxury brands balance AI use with heritage and sustainability goals?
  4. Culture is luxury’s next competitive edge
  5. Gucci studies connection in spring/summer 2025 campaign
  6. Luxury Unfiltered: The Q1 number luxury will celebrate is the one that should worry it most
  7. Burberry leans on poolside nostalgia for high summer 2026
  8. First-quarter revenue at Kering drops 6pc
  9. The Luxury Collection marks 120 years with retail pop-up at Milan Design Week
  10. Fendi announces inaugural Design Prize winner
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