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Oct. 17, 2021
  1. Mobile reigns supreme as holiday shopping channel
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  4. Louis XIII gets a taste of gamification with immersive experience
  5. Leveraging consumers as a marketing channel the key in China
  6. IWC celebrates ambition with Lewis Hamilton
  7. Digital offerings, transparency necessary for brand success
  8. How should luxury brands navigate creative shift on social media?
  9. Mr Porter’s Kingsman collection “gold standard” of film merchandising
  10. Moncler strategy based on speed, creativity and flexibility
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Media/publishing

YouTube is critical for increasing long-term brand value: Launchmetrics

October 13, 2021

Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace

 

By Nora Howe

In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.

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  1. Mobile reigns supreme as holiday shopping channel
  2. Introducing Luxury Women to Watch 2022
  3. What luxuries China still craves from the West
  4. Louis XIII gets a taste of gamification with immersive experience
  5. Leveraging consumers as a marketing channel the key in China
  6. IWC celebrates ambition with Lewis Hamilton
  7. Digital offerings, transparency necessary for brand success
  8. How should luxury brands navigate creative shift on social media?
  9. Mr Porter’s Kingsman collection “gold standard” of film merchandising
  10. Moncler strategy based on speed, creativity and flexibility
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