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Jan. 22, 2022
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Media/publishing

YouTube is critical for increasing long-term brand value: Launchmetrics

October 13, 2021

Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace

 

By Nora Howe

In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Rebag launches first rewards, loyalty program
  3. How Estée Lauder Cos.’ Lab Series reinvented itself for a new generation
  4. Day’s wrap: Armani, Valentino, Aquazzura and L’Officiel
  5. L’Officiel acquired by AMTD International in metaverse push
  6. Dior reinvigorates Miss Dior with latest floral romance
  7. Gamification, NFTs continue providing revenue opportunities for brands
  8. Valentino welcomes Bottega Veneta, Chanel alums in reorganization
  9. Fashion brands are moving celebs from the front row to the runway
  10. Using technology, storytelling, experiences crucial in luxury success
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