Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"6191e6083ab84e050040f48cec62f879","s":"095139e3861c78a3"}
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