Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"7aa58f9b822d1d6c74a25613690a19fe","s":"95c7a984043276a1"}
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