Media/publishing
October 13, 2021
Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace
By Nora Howe
In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.
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","iv":"3a31ce3d46c6d07c5fe1ba1fc5ca82a3","s":"8f7a989aae40a822"}
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