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July 4, 2022
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Media/publishing

YouTube is critical for increasing long-term brand value: Launchmetrics

October 13, 2021

Through a series of YouTube videos for its SS21 collection, Versace increased its media impact value by more than 500 percent. Image credit: Versace

 

By Nora Howe

In an evolving technological age, the fashion industry has quickly pivoted to meet digital expectations and engage consumers where they are: social channels.

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  1. Free webinar: 5 trends in the luxury goods industry
  2. Day’s wrap: LVMH, Valentino, Ruinart and Sotheby's
  3. Shiseido celebrates 150 years of beauty innovation
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Saks launches second annual designer accelerator program
  6. Inspirato launches new hybrid travel subscription service
  7. Valentino blends modernity, house heritage with new eyewear models
  8. Fendi unlocks new eyewear line for summer
  9. Dolce & Gabbana underlines power of connection in cinematic narrative
  10. Starboard, Ritz-Carlton Yacht Collection bring shopping to the sea
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