Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
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","iv":"e8e18588b3cc05a112c8257f1e612f60","s":"4ff349d8aa56b841"}
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