Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
{"ct":"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","iv":"51f643b80d886e04628840cea642d711","s":"513692469265cbfb"}
Share your thoughts. Click here