Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
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","iv":"fcfa6bab6d9639285a32b3a2f15b03e5","s":"385a284f675003e7"}
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