Marketing
October 19, 2021
Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media
By Sarah Ramirez
Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.
{"ct":"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","iv":"4df1869ce1617ac1738d6e87f7cc74ee","s":"2da7066e4fbb2b76"}
Share your thoughts. Click here