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May 21, 2022
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Marketing

Long-term trends key for measuring influencer ROI

October 19, 2021

Engagement can reveal more about an influencer than total followers. Image credit: ListenFirst Media

 

By Sarah Ramirez

Marketers working with influencers should have a strong understanding of their social media content to maximize campaign performance.

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  1. Montblanc inspires the art of writing with ‘Haus’ grand opening
  2. Audi offers vision of progress in Janelle Monáe campaign
  3. Gucci reintroduces blue monogram canvas in ’70s-inspired campaign
  4. Register now for free event: Women in Luxury 2022 eConference
  5. Prada, extending campaign to book, asks consumers to create own acronym with brand name
  6. Jaeger-LeCoultre depicts Benedict Cumberbatch ‘in perpetual motion’
  7. Taj Hotels places women at the heart of luxury
  8. What do differing NFT strategies mean for luxury?
  9. Cartier taps into its wild side with contrasting collection
  10. Day’s wrap: Cartier, Lamborghini, Omega, Mulberry and Rosewood Residences
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