Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"6f4da0ab33e8ae3d0c3a721946e40a29","s":"738ebcbc08a912bc"}
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