Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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T6gsUEBBrZWDRab0SyQHxwSde0ptCMz0MK+Wv36jujPBB7t6kN4RXeyEp9cpZTHD235wIPNlrl4kHf0wkWct9bTeaRkvWVLOMYsv\/IQs7fQKI1P8rwaetvab3McE0Uu3zv8x2Sdo147w8STa5Y8otKD58EXYWVcbAkH2YgP7tosv8irHrF2YxOnp3GXlrLUn9P\/AC0dMmqARKtEnQh97qkmCs8csfc0iKPOTJenB7a8wFmlSKKDu4q7cYvUM35iqIEgzJgn4heqC2ZLme9SbF9ZrCm3\/7dTGvJekElpXWp5l+T8P5SdgUDSzgmPiGXbwCrb9AKIhzZdz4Na+ylSqaMoaCAGqG6R9PlA+rr3RrxW2c4cx2Qi9MtIBW5kLQ\/Hd\/z3i28b5R0u+8FIHmDaHXtFMraLnzzpxe+RY6XvKtFjdlcX6TI30qHe5V+TpTokAt8tYDcTcMyawLvkRfY3r78RVNxgOuMA8mReYBMfzeQbwfrprA656VGyxEnjdaTmEssyzV4m2UwxvOxpvfIhtOiRWpgWttwN7sXJMhGXTyCYo\/VwCGV\/GtcWDsG4au49MgT4\/LGmd3k4C4K7toiWWm0Z5yRLzXfoEr6FP\/LuquUqpiufvZKUUrcBgngyRIMf\/YU+jxQEoxQonP0Mq09ixZP9lQJUc\/Hi9erV2Aw8+VXtVY0QHXzap5q1aXPu\/pwNc8DBeOzX+rifeazH2Rwy3npLX4Ze6ZrD8cs19HCUUJtFBbmiWi+dL5NFgNcl6f8oedzI3wf47KVwjpJRcv+DBrO2UBTNAZbknQU6lFModkhJ8VPwCB00hwrXwz30ggqMy2kzRO2gcS5LrwTL3Wffi0SGiCMDo8ftlHljbV\/LiAjcOnGmQTUumzZ3vdr5+eiTVpbno5SC7L\/xkgGStL+nHJB1p4B2ttWsyknK\/xdto6Ei4k1rULILVu+ZTHoqDfIFw83kkM0kYjIdBxLdKwgi9xSO1MSzvYp2wFUrL4DEn1tyQ0shbulE20EWfoVFhqj933cVI3X1K0ALul9mpo035VUUA92d3W35sIMMbBfEnqGU2HtwLbRVyfFrYEHLWGKRg2wpe2kQum9JnrzcCswiYf1vqiVkZ38rZ0hF8CBDmTwHCV8s1RV+Q62MagFjh4i4S4c\/vk4YYQFEivZh0dvHcVSr7IGtUhy+\/wWvARUzhFkndPq+PesSKzDAz9csFwDuVfybSn3Go4dfABePXhRL+V3Sp\/nf\/jJz1tzZN0As9ApPOTMuTbJB9J0VN53ZTJ0ZhLZHLYMURsFsx70FgU+2RLpiL26TkyqOSDriabgFF8XlexqDztS5Jmumnl4GihlbaTbfM4p6a\/JdNIZnaxZng4dXq64FIH3NSM0rCPHKja8ppo5oWaAHmznWg6rg\/YuEI\/hZkEJ+LpzQO5PxEqaxLkUt5lFBUUhDVIvHX0h1wn1M0v1ZGabkck1SYPgF41Pp9biiGoZ9L4+ldziGz\/d6UsX3LnpUYsUhiVYynWgRsm44C6QLIZSkNiEQ9ePDS8D6RooqBBWhr928BjOfRCh7xZtR+2S1NQ9yBNyNpoAMVoejCoSOnPqb\/7MqmIK4NRROBK4yg\/pPrvFhW\/xShXVoyINEHlzNrXCJV7Bwqqi21nXEI80wL4u8ex+buI\/fzCtMC8fT\/vcwv+W1HMiriD4IiznqkNp6494iWdV9ZDMGjd6z7Tvkk7m2p+LnSEY45ArZctPYv+QIU33gMlhmdiWx2jPucdD+0KxBh4o9rMVK5Wws0FSFcDCLZglh0uTGvE5lYyvphQOfIcHFlGSCE42vGxohbK4yGQDdmthyiolCCrhjQ43ulcr5e2BKZpphdx\/oDLyR8lNn69uyJqiFhqWS9cL6bFBdSeKF8DUEMXw9kIeEMaMjKezAwtyn\/F6gNFXXZx1rveoX727XPJd\/Rgp\/J8ZljP\/+N3ginmtoW3Yu+FbIL\/lap1a5m7LyWqyTNDfNC9EK+WQUva7XN7PUzWcuNnUjJBILKR5SfkcJMrPIEh8jNcmhWQ9wMRvs87bVTvYDJj6uGSMM5YAveSJDh4pPOOhWTT4ZdZflHrZXcsTFKWbS\/cHHRGSS8nSPypP8tWJiH+CMSKcB84xYN9EdgH96unzCBtnpuX8VwgJRvrzXVPtwjl9tvhNaKAcXljwVxj4awoqAsXFd4VQ9EmO471IXIMuVI95MUOPReM48iUh3mpASpLWmEvZ1c6n\/J4mgK5JQt+x\/PMK1sbHuxm5P2l9g18Kktgkpfa87Vh\/OVGaDTzJA4uv+i\/J6CqUODSFsWQbFMGFrEL4FEu+hwyZvxvV+PWptj\/JbSqY5wRsC8k8r7j4KIlZBKv0JG388QPS74NgCSm9MD5XbnUNmvekE37ko+\/3j5KSa34rTx49d7\/8vq1NeT7ZOhnIzOrq701e5kbC7CKjNiZUT6\/\/BUUYBDd\/vmX6OFMxQsrSLXlkiaI4AE7KSqKVInKNFec486Uo177LljW3mPIbYv5Aa3uVivK9bO8pH0CmB2\/Dx9Cu3QB1orhTGpRxigYlVHiE\/w9MDpNPgKki8Brn5nsg5YVkfYsT86NY55nv8hRnMVoZCjDaZQ8ljjvzjMeKpRywGmft6Zb3xm8hjHCJr4++Xhu\/j6MdcMz6RfFIhlZuNFpSVyP2pO9O7ZXXsUSj9p5\/0YeBo8H+fiKzH+l11PPrHBOXFGxkPpd1k1znIzUGJHukr2lBPjCOIUAWvWJvIEdqlOLpn6q2tGhVHh45bIWeSzBCZnAOvNuNd78f8tLVWskMfZ\/ubt5gzLtcCDwfX7UAcyz7cl1hjlluli0ZErQI3JL7eyJ6RolfHIKg\/9rXlcb+xaMx3RbwsjGEO4dflG69SZfkI1k3G3rDi2HeSo35oQFkRNu4vq3PvO3fM5dfwxuxQ0jlRRgYXX0hbAB\/UH97fjna3TLleB6cn\/8MvLL+fyrM3UQnLOIX\/AApd\/+RMcXbwn3jtZP9P1ea1FJHnDKCnTwWMrZ1dvCM6JSjTWx0hgj+N61lRBXjwvsc\/s61uAxznWkgMFe5\/evkH1uRT0wBgzeFnKhOJC\/IIMXQvrEw7R4d6bKCqu8DJDbilr3KLhc7N9Srwg++eIYZIWKvFV7QRdrR5WZQ5mcYbTfMTKBvdqQIFngg8mgxZbLacPtK0xscgDGUb2Bfx6WNZrPbrBckcNSOD5bGM2yq1UWKYM\/N\/EeLWky6+F+mYcu4YEvfF5m00Lu0jbtm7iA4rj\/ZvpCsMvy+n2B\/FabmKshHBmbqXp2MYE9ZcpIxbjDFSkJ2lXUAoJAhAaBfEoSumhvZMD\/tb7DZAv7U1VU6e0fYmR0dmI5pQBPgal4ch6QznUEp7AgnbwrzbEZdPnJzgoBVCzsAnZZ8ugEsyFmJ8bEk22CUH2bRQtb7QqbtSgRtNZGzI6zx0bLJmgUwJjVH2Jv2nVZJp+WCf\/PdbfHEW2Hv+mU5IZHlY4aCgcvoSIQToCd6ODTOb4rjLa6P31sC24R51BTcmlPO2sqavPfsx988DCPwuY6DEdI211UdDvx1doUOe7kvV0\/4hoZKKs8HxzKrECSP53IU+sZurN7wbw7MTstqoW8OGMnj1q72NMfhx2mASNTZtIaId4PQ9l8WU1B6AjE1iv9FZa3i47TOZjl5e6A1oDiPFuUjJ2ipi\/nR2CqMWBC4YG\/1lrm6FXGyQX+DHqK9HsEDUFh\/JlD8fzOMznWJrTo1R8cNE3onAMAkkcuRkGXduAqhX2Ie0QZJMARzdZTK9zI77H+JsmCJXMLA+haNz6Z5b5DY2Y8PMNHkVSGQ6UVrw\/n61DL4Usr3i209wTzbTxcsvf+VxbVBHsIJrCWxpKw1Ig67Nl2EQ89SiX3C1ZKaiadwVClYSeaIySlt6AIMv+zvvdxNFRNF2GrYnYnNx5OAw6J1dL8mIPe62HGzL\/heEnIw33jITidIz3NTU1l0ZU1miSYzAY0peAsX2mXzQuOoMQzDGOM2\/oGauvKuAiSIDXCfMbHAtmWRBTqE8fm8umC6Pq0BA5G\/ad8iJe6jNZOAOQsTmsbSO6NzkojVFuM2DxQjqXghSXO9boNmBMMujNmWRa6ZCBwncsfz9m9q87Rxc\/du96pR4+PXTftxMa81Borrtlqa1edjboL+lylmEgvswNYi+Te9u2iReRU74SrJQkqO7v\/WcVxhP4r1sJpWBMKamCWvWHnBVFCoLR5oEA3PnLXgaCCH66xe0zpwloZ4Oxp4f7qTpJxxRASH1nLgb4W\/ClbVsNHss0DHenvyPoxc2is\/xrV+uVULxCdNFEgxDWb7asi02++WSX8hxUSc\/vumw1axIDmgh6Q3lcE9UvJe2yuvFzNcSdsC4T48wK65Zp8tngNRx5NsxMb9WW0ap2PBA1UqKq7fx70Rn9dEpgXQH77mWSoQt3Mwq6FbPW9+SKKpbDMKxn049pLuDMWAbC4l9WlbdINyTvGUTJh321EVclx2SNxQdjPhjtrsGTfY8xLrP3Jb5U9LCsQqXYfw0xPaK9bSmqAcbsAx5M+8f\/XHjeB225DkmcwFdUih7YOOYuW0iJ8ADXpb35uUAWdQ80RjkcZ6DwiJp5BfIRDW23gUrqx72LNj2Xbzt3bW2xkVGIoGbz0GqOaVLn8xIlsvvN6SpnGyoaKCW+yUtZZfF9IXhFNKyJkMoYeqKO\/DuRLUm5+yaZR4dyN+gtNZ6o3e3mbevABLYjmDKH2w9bzGQ+n7uFxgq01xkpZtFwkDFiyRBKOnRUiDQh4Ht7xGGzsJ2KNI5WeZAXLqfbs6uvemsnxyVY3aPP3lWUmjieo\/d2031JML9HmJL5TDMjejaSMbKVHozmwKDm9SQNeTTG6BZVskmgw2db0SqoAy31jqwQT7i70QytIc+rGjfKQR52+AQXynyD22KVhB7njvzHJQ56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