Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"3411df92372176982c977d2d7c5386d8","s":"e7f7a226dd286877"}
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