Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"32c5ab5c1ce4f5e72c7727cc2b3d0ca4","s":"446bb63fb3556d14"}
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