Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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","iv":"2bc3087b819ac6556ef74b754c06d458","s":"da255514437ba39c"}
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