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Retail

Prioritizing loyalty will put retailers ahead on Singles’ Day: Bain

October 29, 2021

Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain

 

By Nora Howe

China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.

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  1. Mandarin Oriental hosts charity gala in London
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  5. Dior explores the craft of Sauvage in new campaign
  6. Dior takes a step towards film with latest perfume ad
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  10. YSL Beauty boosts rewilding mission in Morocco
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