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Retail

Prioritizing loyalty will put retailers ahead on Singles’ Day: Bain

October 29, 2021

Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain

 

By Nora Howe

China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.

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  1. 2 tips for marketers in the new era of data privacy
  2. Luxury buzzes about bees with conservation efforts
  3. Montblanc inspires the art of writing with ‘Haus’ grand opening
  4. Audi offers vision of progress in Janelle Monáe campaign
  5. Rolls-Royce reveals third Boat Tail commission
  6. W magazine enhances print’s fixed plane via September issue AR activation
  7. Dior goes for gold with flashy J'adore campaign
  8. Louis Vuitton outsources Father's Day push to consumers via Pinterest
  9. Dolce & Gabbana taps DJ Khaled for eye-catching collection
  10. How luxury brands can win Gen Z and millennial shoppers
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