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Prioritizing loyalty will put retailers ahead on Singles’ Day: Bain

October 29, 2021

Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain

China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.

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