Retail
October 29, 2021
Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain
By Nora Howe
China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.
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HiwNYGnmOxZW3HwkGA9U4QllJHlC4thn+bD9z4klx1RSHsF6aXCHTb+xXu0eh2Xynv5tpRZFbHghmIkcRWPj93hnxr4RQAkHlO2WDGPN9Oyh6uZpJZdWpchRR32FNqgLPsNBFvEQJGL6xn2a3C\/PVbfBiZ2brAuo6toWSGj2hzluInk54pKc78iGoUkhNGiZdSUKBEbZ+a5ptgTr4kiVD10FvO2bQxy2Tzm0nnOS9Ll1lhnZABjh8ghGNXtvDT+ld9SK7f1lleTlWmjgXtteUlyj\/XB0HNeFXhJHLeFLpGV2JT+dupmXwmxHmgpyS9oDLEuGfRljB2oC\/KKIkmZp0iRBdNVrpmtoZxFAsWgJAhFKiXIxuTly9PwKDVaCyT5Ew1TOK18\/4lapxoL175WhQugogIR2m4WqaY3DrFtwpmRjz2Um2cknQLCAfhHYdCluG+5d9jTXG3AIwHmnubyMK1zIDWcjX\/VoCw5bx28ly1t7oHYqX6ozYV3h69BJpbl4PDukoXFtYQrKVcbEFyE0Ah3U9XfItgRQMoFA++6ZAYGReHyjFkkUaOiDoTqGyI8JMlTEtF\/a7wECwmKrW9qb0sihsyQt5S6iP\/eYwkUwV8Kk7sfBVLEWAGMe2IQsLxE4cNTCQLobRaOeMy+KurZpteK+WvuMvWCHxMLZixRZw5ZtUOJ17JJjgEvNalCCWloqCpWARVZNz1mkBTh4pxIWCuOtCzBSZnzWIC04Dmqr+ulSI78todG\/al5QFQcdCyWQOy6SYK1kQ\/v6F5YrqCStCUEHTX8JbZBGaduwi1pXT0mSEAo4hsG8n9qO7ugW4HOZ8Lgkd2ErJW26ymN8ROEKmshMJ\/PbnAP0sJuAD0bW8z+v4O4d\/qXVCf3YEIaTuDoeuKPiZDiG\/jdNhvvExnvQ2np\/+6CB0urVUskTSU+Rk4TM+JBytjpeXvlIZCO0jWPZiyAiqQQDfr2rmH3sWd7EgrJFgrHNw2fVSbADQHKeTYjPDVti6MQKD7Kp4Xu0MKo46CDeD6MKFDj5aEZKUazsX1\/PilmdFSVfa2gXo8w\/zNvYMApB+eohStqa7+N9BrypDA5ONUhuPDma7dJ4INnN9TTuObuZrLMwRWuOOfwfbDvxrirsWKj++m0fffPhroDebfqktv9Yr4m23r2f9N6fTdF9eSTMq8HArIK1J+QjcXFsSIcUF55seRuOPYvlpMazS5uGvP\/oVonxQYuhygg4cJHvEAUubufAmkULjgQl1WTKbPuE75iAICRrgNRx2d4DUn3DYqvAP+jDE4vvRNad8lQNXg+q8nfQ3zku+Gk+ADs45FYN50SvWips0xgQcEF6NgJuu1VhJ9KihwpqOl3ECmi4sWVat9rNEhzssElJkDWdMSwZQVXz9YA4yh4ugVwwDqquvnErPzUmHsZFCF2iJ95ZSUjTfDNxQRKRvBihl5TM5DxBaMAPDy8bQYoW974WH1K+KixwCiCkQzWIa\/0tfCl9TEIEnzBDCUFtwG4aElr6SYuuQfxJ6BiDaq4BmHEQsgSy5c9NscK7+b1\/1jWhEWaO96g+awoQqjVEW6rebD1R5Al2ZEfOsh\/P+huwNvdNqsmaTJvoIGYPPTKJnUEcphW9eE\/7dfmyuV5CzFct0lp6w4HTzBiqCok+2gC8ttkSA3l\/DXC1PISRQqfApZ5oEuRM59zsj0CeR7RjVD+BRgk0Pn11gGalklHLRDYpMJqOvZ24yierv6\/lbMxywtUeto\/e2jFOspIDXcb0w8SASNXPcMM5LHRZt4ZBDLAcxlptiIiF5u7DKeYeC67jed8lX9GnFNeyVDkcAUKVpISndAfq7FN0beJOLmXbu0lFsVlcDUQ3+dEDBKupzMJPfBnuYJ4zkyJ4nugsxTt5YL1\/x2prGVqh2fdSSfheOLFWI\/rVtNnVBxvbGk\/\/SrXaYOCUEwS03RAtkOVOjTOkQWFKPDSUHu6sEpBNx8lDFQ9VpCfLVui20tYO\/7dRuRS8jhXf2G5WdGq1rdzWoW+flM6V7k3hernQj2wT4WaM93t40CI0TTUT1ySBGoPQCuhNig0gAy05Wm9Rvd0UTh6q89FAiYKSPhnT5xZGisX8nSJifaBLvZUuf+h8ETdCVAPHg7nNCGV7wDwX70H5M+UGit7dfx92ELU2rs5VE6Tv3k5nuu1qj0JDxytqCaM2qEuLDK5JjPGSNZVfFabPnkU02YSnprQTGOcCTxAsp+9v1Dcwn6ezy1C87AL2GTqg+4Z8bqxiIhBubLtwebDmMD7TW5dj3e0xE5+uT4NV4W3JiA6QluCZcDHpCbDzTN4gRvyARiZqP9X1NVQWg0dHwPMN9MhKJ32cAvNT8LoqZkisSg\/1rpPjR+42Tr5FuroqcfYdI3mzd87x9M1doQqz78HZYpdaWiiZ\/10oXzRlx+y+ehOflYhqyferLa4wzY1MqFkG3xQZse5WvoIM9E1abr7YRNCYZD6QNw8G6L\/qIZr8k6WM5iIj29kagDR5B641+joYwxMAX+qOSFj5r1IzOpTFFyXUH4H65eVmjgSlu2NGIXc2yZjpH8XDA9PinehFDtzoINJspzbdiQxYbk5VzAIixWtr0mnP6Sy8nrc0jnVtV\/34fSyWtq+np\/PrEcicbAt5gsyqGPXlUc7TVQ74X7pG87gvsY5ZQtlm6sywvxQIKaFkGqERDOMZzJEBqdkXAb4R2IKufn0sTj7jDrdX5Sugj62GHdEZ3G5y10GizlSuJ4oKBBH9O8eGTHFtKmt1akXbh0rQavY0ghU2XXVUNFv4dJ\/CM0gRDIakPp0lxcZIzHtc+NrpJe1HOSYd\/4p6m116Sog3iAhAkHKWTggrHKAdvuyafTDjwQ7iLdTe9K3+6lG9jcaqom0OUKIAqwFzfEl1z01zeXSobLCsfGQAOqJLDnAnh9YGwGDl1TW+a+8S9VffAaVO21khx6bTRY81yF6dSiuk7dTR+HKk9mKyhd5Ms\/asSeykXffjCiMvXaQJrcVE1HGK0UEgNJQp9qSMcfVkDvUp\/XL+5zeGsX2wwSFR4cp8zz2otk1QvNH+9lD4Zy1sHDOWTyXKHBcohorKK8XxqwwcIGIDLCcfD47cniNJDNuqf8qps5vSMEtt6qUnyzzKimhk7pkhKrUdpY7rTMy+ELjPU6c8iYp6cZG4xrYjqG8MBD2xfNW42zsArKX2+3mMPgckGPaGtys2v5\/r9TCQRF8VX7Vl\/5fho5F6djmHJRlaxzGkWDG8KePM0i7kS1AFvmtyU0MB9HNLej7FF6TeheEXS03lrACU5c8v\/ACnE8oixBjz7yOAt0kveSwfQdgPsAbPg0SslQjxKgk22vF8GUUFLH+c\/QWvzm\/mczCrrvJe\/ABXZXbCbXzU6t2Up\/NFa7738Dqqb8SQIlCZb6li5NxVwKaWn5TIx3Qd7SL8Gk+P6fO8kdt9EEjR7mTvB\/vlmvlZGH3JKmDltVDcUjI4KS1L1pow5k9bKqm2wZiTwJeZr7HaDzY0qmaczE00czAbW84rWKZVtseSspR8\/0HHx2rzi2N+Be5oPX\/JbUl3nwAZ+Z5jc8NFIllwhL\/pnq6VCWkjODjb0S\/\/Jinqg3dLVLVPD5mt0XtX32QcWSvoYFX8zOApe7QQFRKtxLCLurkqcyM9UrgBv9L\/w8bOyOFAYgBe9VxwFzyJt5CMALaYmlh\/vZTVhyFTObJuSGphm\/nt9wWZKZVhuTyEnybun0O2hz5OH4L\/G9GvrfPEOaI+xAuPLBDSXcAz8cgtnf3xNUl+BUyC10QBN\/X27XQFE6a+hrK88PvfpEGksGD+lzHqhyvYueWU01prIeU0a+YfmkVgAszV\/72mVEDq5vPWrezEhKY3esGeEisnCHGSVFTrQ1zmhAnO224hxLslCJFoHzYDYSLownnorRxn9aLc4phij\/MNMsaQQbzpeOJ+NvawekzbdHLh2\/axEdTskQTAiMEjDrfys9zRBFIloVf3H8ject9oOpAZqeEEsI5\/avaiHvmbqFjmFAMYCNggOI4+QyV4gqpujpwISWDMo5wx8Rr+E\/32sYlRgSOiMaYTteoj93CC4yOY4sCnQt+q2l+eJKJRDUxIYVXr8\/vCU3qjHLWJ1H0kXGJV0SOQaErqfgtG7lwK+kjGkjMCw6rgxIaaQLF887XiupCSPng8jDyuaePpe\/wd4MP3rcotfzUAQZ1yP4Z6B5x7rTWoqPAILPs4OBx6\/TPJf17DYABu74a7BfZGijlw9D9k96UR9WZvnqdE6flmHCW\/GMnu1OnRSwh+v3Xe7nSArYKBVBbLUdXGkb+0t8KAhj4YRsP529ZjXXZGARATaRR2rMlnUrDXJ9TxLT50nZ6n\/CvfVhB8p5mRdeO86KUlDy1lkszK4D1jiDqRJU2X7jP2jsbZ7KkCS4O3bq5AoAdBvoyV91te7oS90s5QqkMoS1IGS7q633ySzolOQ8DmmnkyE62eyqAY5rGWO2iberLSJEFc3k+Jn5vM+7QeGnHEkLRxIil7zro7LwZ2BHYF0gAvBoEEfYFiAF5rAKhy6CYgFn4VxRQ0+RAOj0FFb+wrTOd91N2TmnYNdIvEgdUYjPlKA5d28ly8p0TLVi2o1kfnRILQl8XzUcPze8CiVo1+ZJAEiHPNS1Bu1nMoB4zQwitf\/SNrtLb3XjVDFO1UdGv0tcPvRoFIYSxa3WEZ+Z5GAxoifFh\/lGPhthS6k3lzOc7PjfIjQnDA1xIrqM2VwH8awyKurMojRcZhxlXLsjZqZWbpX3G\/8pBV7T3c0OXtR6LniU8ABGazozoAr9+EcvN+7ZM0c31rz1o\/uLEOmF\/\/\/+5SS8FGzT8a9lHUYxopRH8sFo0PRiNsVp3c9LQZK4umYAjW83wmJ0POxEgkA4NC3hmQ\/Xo6HJ40jcq+Wjve6AQ41FAxe6DA8QOS9et1jUOciJfTwXgG7qhGC+YFX3PIa0t9GAVXnt2edgiZg2L7fh6e4Xz1+Q4L0W5zZMjS1P4IAOHslkOO2mZGodE3ytVKxELHOBFT5i0G6DJxcq3XvHWjK7fZ93ph\/i2gZdi5fl7eR8zI475eUT4vnBw3\/ZxgwrqZxOsISvSeSC\/sIO6eWTy1F7mp9K6g4kF8aV1qWHCKyhTtXUB+J+iiYaYCxP26pnY687jnkVC1mRJoaqi6ZECbpKRbEWGsLIrqn27WX2sL\/n81\/fb9nKgMQ133MJ5fENoicwb8Uqk6yFdTyWEARFdUTfiY2tNW90oNRiczgjem4Ux2GRxf\/PYdRbpeBwzMnu\/gvNopMGbh9+sUH5DEHGySrgOA\/rQh2Ia7raqC8H7tboCJbZshkkRnkcurgxM","iv":"99e4ccc7867e719dcc163087f414a3cb","s":"0b4a476b82de9379"}
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