Luxury Daily
  • Email
  • Print
  • Reprints


Prioritizing loyalty will put retailers ahead on Singles’ Day: Bain

October 29, 2021

Retailers must prepare to build loyalty among consumers for Singles Day and beyond. Image credit: Bain


China’s massive annual shopping festival known as Singles’ Day, which occurs annually on Nov. 11, has evolved from a celebration of unmarried individuals to a retail extravaganza – but as the event grows, so do consumer expectations.

To read the entire article, please subscribe or