Marketing
November 1, 2021
Packaging is one way brands can illustrate their sustainability commitments. Image credit: Gucci
By Sarah Ramirez
Brands and retailers can create a competitive advantage through sustainability as consumers becoming increasingly environmentally conscious.
{"ct":"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","iv":"960f540b9f5d6ccad1db4b1d81874c67","s":"80c17a101f94a56f"}
Share your thoughts. Click here