Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"6903111601d1086db018425badaf9336","s":"4197ca6de8c19f4f"}
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