Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"9290655a7ef6686ba7837927db9bb105","s":"70753365181e289c"}
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