Marketing
November 2, 2021
Gaming influencers are on the rise as effective brand promoters. Image courtesy of Gucci
By Nora Howe
Brands have increasingly shifted their focus and marketing spending on digital influencers to promote products and messages through channels including YouTube, Instagram and Twitch.
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","iv":"4d4e9eec5269bcb15fa99e3aec4c7d8f","s":"84b36443ca8ab2bd"}
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