Research
December 28, 2011
By Rachel Lamb
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
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","iv":"db544227d03cee9d04fd2cba188014ff","s":"982fd3527ea12235"}
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