Research
December 28, 2011
By Rachel Lamb
Simplicity is one of the most important factors for consumers deciding when and how often they interact with brands across all channels, according to findings from the 2011 Global Brand Simplicity Index by Siegel+Gale.
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2TtkL5esH9I4lrYj5MP3ny1yU72zugCP6JPTDLNC+9U+Lc45XlERZFK+TtUGra1JFmVWMC1fOq66xZzrRh+v+J6DLsMDR7IziFXLsNdhtcjRoL0623Sgf\/ByhzSSMkNGjW8euv29fj0LOwi3Jluiq9YVxEQKqfnfyZ2V4BD8KZpXu7KGUhJVbbCmZiebJqbyW9oftRsV6s6gXn7xyf5TTGKm8tZNt4\/u0i8Q2sLTodEop5ynak+ArfWSaUG4wm\/vdhOo1Z2m6zZOCNmftngxz\/4Xkila37jKQGnJHkIyQp87p\/mkqNGjUcSd6Jm0LkXVVoycsVA8P1Fx+58JRO+Xj2ynwJd5aPMuXMx69qL1jZD6R1tXPVw\/6jlxS3vVe9YFLkLb9BV3fuqs7902BIaidnVIfLTepf3WGtjl5DZVwefqHhCnAx89EtRj7mtu8pDZ37zXZkh\/FljsKC6KC2DJEBUiEDQc0RmgIHhrUqHJ7qgAFVfvgnaqDWrKlr28PhnoJqc7gdV\/c1bMIAxKxEHfrr1e56ABk6LkEVYzLWTGc+ckm2LBmdhR55aYK2STuY1jDsi6\/xnVws6lVbJ9i7+hKu8uUwCGtSuYlTBWN2KBdqgVKdj30p\/Qz\/IEKnnzRN8oxinD0\/PYsJo9eXcs3VOvF32TmEPp0yO7GtSNxl1uftUtWNYIZ65TF4a1fTE+Mov9ZA8xlObQUS7l2op6kd6GCgZFdi+joVdg64m+kgr9T07zN3WtVaFJzdqg3NxUxO9azQJ6EtAcxDxc6ygVt341LgqSSNoLypNXZjePxn4O10+C0a3Lod\/85E8Z02LYvmtYGLCyLvtWO57o0zkYznfe7\/ST2qvNOBylmGfJNg4hMsbhAbrJM9RfwVbMH3\/w0iD+JdocmK+ca+NT+rRk248h01kE3dc3MTGB1yqGHrWadB87k1A8ICtlPeEon+Jk\/6aH\/P5+of\/X\/d6ls\/QhyhJ9sQnhxs1J8pQrKL\/5MGVdSb+a7OzwbwwjUeJmQvzx1stz2cIGfhbrZS\/t6Smk4NCBk2F38HT8wME+R33Pvf2NVem9VKPo9hNWpb6C7FXpBRV579wy5jJD0QYiG3r2XLNpIB9egosDpQjVhUCAdAZlxcvRtAc4WpKlIztICQv6Lx+jbx7ZobBZR9btTvfr+le1VuGGTU9bSr4Wx0xH4zeUZEhQkG6+zmbuxFYanh\/ee16NUHpxGpNeg2wi6+oARDEHlcQMCHBhlknnLZMF\/LQAv5LJ2BMxaU33fe8ZdFSbiIdTwH9K6DIhe0T5Oc6TA3s7JRnW7yGQOEhAb8+TnjTjmR\/rGHO3E1\/MM091pLgyNb8C0h6+ZgA3je9Oo\/mbYJtKe4QJ1DOYoTejs5WvdYnnwl9sD5lY6gqoDeIkBDrhpTZ\/phmiF9ChykumK6liHzRQgBfZHpoQrKeDSZ7mBt0Ub6eKHl4Up6p5IjS7mCBEGvlr0q1\/JvkqpU5U8c70sObBwAjlCfRLDodh7h7+6lojCfgu3A+pL7UI2n9IrMutE82CHmaRLENkyjeMOhXYuN+MhEFcnAoTIL5LVQX2S9v5dGXh0NIbgamVCXsE+dBMd\/2otDarB1gISLnfaNUe3yZPm6akRp44D794CfSWw7ZcpBPwlGh8vdmD2oxr8zP\/mbc\/Lp+S6keZI28HliB6cx47a70qYFVtL1CWGwyU5LV80XtLmiTm7hsYou8nQZpqWEbovSFIt3Wja0zOSKOfXQXqJGB83AcFNqLZuhxByPFvINN67OYmceNGFpROgToOYoXCBP49bx4XD+tHcVgRhYUf9nQcm7iIJcrL2H8aCt50p7qH5uoBJqDNKUyH6GY4wo4D4NYtWWibLDim\/y8b2ywduNjuNysUighn+uKFlcoJQuaX\/xvhzCq6Ne5d3DgJSE2yak5feJIsoC89125RlJfOLs+chCqZeVhJGTRHcmeUYRaOJZMD1he6jp3DJoX1Lg5durG5jR6NWZ9beIrdItd5i6kJ1IhpFi27OcIVfuzEBbnMPq+DPQwDHWVAAhgCkaAtzHHPc+Jo273p","iv":"00c187e6e0c1711dbe2506305bfcd5aa","s":"7ebc112496ffce72"}
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