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Media/publishing

Hearst appoints new chief brand officer to lead ecommerce project

December 16, 2021

Ken Downing joins Hearst to transform its digital capabilities and oversee The Tower. Image courtesy of Hearst Magazines

 

By Luxury Daily News Service

Media conglomerate Hearst has announced the launch of a new integrated ecommerce marketplace, The Tower, which will be carried out by Ken Downing, the newly appointed chief brand officer of Hearst Luxury Collection.

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