Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"879cf88033b2040e572debfae64eb4f6","s":"074a717eac612f87"}
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