Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"de6856edd82aade79122aa12f1fc611c","s":"e67c37f9997a1d87"}
Share your thoughts. Click here