Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"0c773594ad5b830d83a1815937ab33aa","s":"c7a5ddafe8be1c05"}
Share your thoughts. Click here