Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"45d9c3354a6c01ec618dd99dfcc1c4a6","s":"142d093ed218b8cb"}
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