Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
{"ct":"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","iv":"66d3052f7de66ad4a078c5a34b31425b","s":"efb87352d00f5eaf"}
Share your thoughts. Click here