Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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9rfIfWAURdkVXuwEHdmYUdq90\/+tcBfNHpukQxCTm+XR5JQntoWBVGA+K3JFVFWfR3cibqceTifomTPD39aAwjsNCKHUFgm1O9a59f1ubHDrmNCBqP7O1ltLqLzhAxAzzT9NE7h3y1JIobO83bUG2rqKyJAR1AlAHtE2yVppRCWCyLpxjLQiZrv3gT9CQa5kM12mrobX3qVwd\/gXbwA1P6YAN9ZZgRBMXlOPe6kJVd7k4+g3tNzzy2xFLue7dm9G9R+rN9xBA2kWG+nfKVO5O0gbVgeqZOJ4NzlKmaHj+htYCDRLT8+KmEJAExzH291Poq65xwalrzpfP18oWBldluEJ1g7wLcThuEpOrm6J5MaSIknqhuKEdv89jPNnDxf\/EcH75xrsk3N98ye2TbHtf2gecKEMvHw4lsOJagofZrgSGoTUYqNEPduYy4JWLPfX23ieAGMa377j+AQX9zIkjOC+faU6zNcGf0yXLNw9abX4ZjfXZLCAn6peTCghJ+NwlCMztLbCiJS+DwR0EeCbITAJyjxxYu55O2jRKSFUGYxTUE+iIwsFg15VncX07JecCm9bWXOrGmI\/dpehdhi6pPY1EPQGQlLrc5f7JUnDvZ2vhTO7NNudJGAcplNXIVL2tXN5EnJsNQzdcIc8gVA\/tYVvItwwC7YYARpEniTC7RGL3FhFLnkiOU+xaO989ZKGaNgN0Wj\/f3pg7tF84co+xRbpskdmFcRAQ1xsmiM3oaFj70lcQQOngxYj8mVqW3QHdzUDoL7xhKr5n2HN33ANCw\/5aGZNIPs1xYUcUMNg4DJ9UyXHLjpu\/QqWr3HdT7nX29X1qwFFZzG42Wu9UNpAKqLsvFZwfv2MCazd1RvGATLagU2a1Mly3a6l58v1HWteaSOc70ARoXDoDlqd693jnP0B\/axvBgWwOocRxrsYWlH0n2WTNQtJhEDjtNGfAlwkyJMLIy6JAb+ZBx\/pa0K14bL\/cDaO0kaNpRBOpXNkXHGI1HQVSKwXMFfjKXTs15hvoWB4Uq6mpj9+FH5odkhvzBIL9BKiwgdhCOWUmLjKx3+0sKFBmwyjZgXf7yngmj5aIbkw+NcJqbA+pn4P0p47hffG7nsvkj0DpnTruqBhDbJw11H3r43icgS6k1d5hJ664S2lJ8EqVCK\/XmfPTW3M6KGIz3YyuifYloqhdbhdLSdJ5tnA0weak+ZmdXB08pd2Fsf3hxrpWG897+flP5TuAZqXgGtPZBDOkOGjqc8nxK3Pr0J15EUusVmwC06OZwlslYEFvzdAcr2BrDtSxIrx7aaRJ7t7fXEwR48nJS+YwQRZLifdp7+M\/kOt9sVlonIgaKHYFQRByYhz14Y6ugnlxUgf2BhkpIS7o4HCeQnr+2cYZkRJYTWakMkJa2XOFyo0jwMYepwVG1ig5vWOUVc6DWmlXPPxR8vsfz5CKkbAraIYYa4C6rtQSQsO8HKdP1MWvB92MEAp0hWkWXalowyQHj1ikgk3b4tAnGHHxAtM3qrgINneCOEXZTi2Ms3qIMqLDtdbRjxV0R+WREIGoaeguX\/SAQT0lM8uvY0Vnt\/9i12QMWA9BZ0Itb9ypnB9\/Aovc8nrtvmlEGTqannanE6PWn+35S9MdXteIRTmq9p\/64hmHcT6Ez3QYf26mJ\/Cez8oeQDqzyPrufK8L6zvA8PXP2JdRJ5EVO8nM5kPMUfarqHFpKxEYPrYOsLj4QE5tFAJpsrX+yh+GM155SP0oGeCQfI0KaOKWpEILe4knD4F9E8F9SYeQYfMFRG9VNBsCyvMsqTVc5qz\/82D7XjrPmt6ESWo972rJaiBRwDKdrBq7otH7UB8xAZpEJ34HPTlhcluEssA4wq\/G\/wx9\/ljxotNlG+wJOy1sS5GCdTJF78599BCv1ayb\/8tFR4cQWtv9KcGO5bJOipysIu9zh0RR41b\/a61cyPSQ\/CVdahdcV8OOTxdcbGarbVuLNanauEhBOxH9I1uwNN1WbhNsLGIv9GVt9IgJLgOMb3aLZTREe1NBQIIUzUcoey8VJDV4tgn61qW9jm7LSPIPnMO\/p1J0meypOF7a9qNeHVF7yrmkTP3YENnyhHoJS3mWWl\/cNpgKH0FcF6w\/LkNktgfgzuffgLWL920fYHi0Sk9ttzlARnOB2DNIU2J7OGxx7SJlqGQGjhtvtSPHaPycYhIMlwdMDCRYZ\/OtoHRq708eWnojRLC0Weg93dlgup\/g6Muvrd7DGqcjhT1vB8vbqzA5+qbFX2rxnyw+axoH3l16uQMs6SatA3qJ5MIbgzw3JL960bR5ZN7icZYzZIrBp8QXREN75W4qzvWLHK2IFSRODa9vWNTwjfTJFUBs3fip0+vSIpkhfZZPwHcl67yRuZZKba4rX5hAdiji9eg4s7Lz5050afELrJg6MGIPDTRAYGprQmnRuYU0JiiZ5zLLrHWmekZPPsNGI3wJeTprknOS2tJ0FpBJW25MpGSFrhZl0vQZ8d6Ro4ZvZsRjFeRBwBy6E+mkwrP6jNLMIpa\/F6IMTNMgwWA3i2BP8WvGWT9G2Eg25YI0wSqJNVS2oPpKaR7wliY+Zis17laoxhUeIdwFfxOqewRcD4ApB+l\/8fo\/dmjZtjcAv7QdML3RoumempZPurCwTa+TgFtABG7YB7+Vw5SPJUPcFlP410e2LaaZH59zuCN3t6MehS6rwvprL7e4Z3JmVbhwAjGF2PocWzXjmwv1jAPWDgrIScpupiZtxP1CnyPrw5tWDixk8PkypfgWpcTxAwdNm47zfQmqgue+MMIgTGbLgI2leMbjkrFqhpWO9WC8OzB7gkZrrCrKfyEU5xNxEOfXifhUR8eOPHYweEoSSiefg\/mNWEXm+U2CDKrXpL6c++4S6f+JJc7cm3YcpMU+LE8t8+5M+ckkiKxtM+4IKtab3Vd\/P7fwQ2tH0UBIZWAlYZPjz9wZzI0Hb6O\/zXdunNzeMLxrWsQCyRiEVO3m9UYFrpDBZOHcc7UiCCr17A7gGpCu6THp5FDhxMGA95X5zKMVBv+0AH93LRx8ohL1cmFnlXx285Yb4E1w\/ElgXLytPsl1fhAR8ISWmkTQzxDvGeqJjb1i+dEnil16d51tpPrj6kYKhFX4lDqMnXqNW2J9yvSQ9tYtNUIsPxYNeAQdiIg0MxUaq6u+XlfLpYXgyWSveqvmmvp6Es88jwT1Ts8Ctw7n0D+AB5TekuJk3E8XbmuB4xqvbfhcL66bvfwMWX1uUQjR+ldOMWPMp1xj2D90RlUWjZMRdmuOeOh9B1HXWaDwTowdrw2kdxoXxQHcNrugDEsJwmpKROCH8jc87zCeU2OayvquuUOUo7xjPnkTAuTFJ704j2CRUBeZnYaXw4Q1Icddh4YiL613oXOUNh7TXJJjAM1J\/oHMfoAZe+t8ktTnZCQHyo7vJUWLbEMZngH5dNdNIbI6vLWboU\/ZsSYZiIwU3U\/fH9YaKd+lvnIcKtp40lAhwy012i9f6O9vmFViFEG6Y1xCXlL4UfKE5LS4n4UUi0E0CgXO\/utRBo9sX\/IzgX2WiSyrXZn6mWQZIfszAVxqpeYl\/3\/KtQWvvkUS4lgSvC38caqAZYYt2vD5hmnRKMQWT9ejn\/s6kwP+6g\/bh6mTq1ZEzkI77qQ+sWdttnnf\/DRUfkQAa+LD+vV43AUeAnBxmOzVBDRInj30g+TTKt97A2Ck0EsKkHGpj3F4485CF6CUM8\/Z44JkzSk2KAiJnKREiqsTQIhiiQBgKF6dkbJgC66Vj1rsExqZswFDtQ0EB20F2elkFKuuUHPV8OQxxQKSzi\/CsB9apvBkS9UVsOcxocCtbTggo0T2dgVZyyOkUetpMznnccqp4H4U4aNt91uY0Y2AQj+zOykr712fgVGXBLFc6fBxxwx0aM38U5s8ZRk+sBJOJMyf9HqZDOiJULjeKuvcjqCOKaMQcILNCUy1fzdqFSSW6vRBZ9TbXKdDxDn5lOckfLOQyqC5Ccz6iOYl7AJT3THXd30oiEhIPTUzk6R3OWiUPe\/4jOreRBBY60vL4uZ8Cxe3Vj3cWUusxmU+GfZhRWt18mMdPrA1wBldiLmaWi3PA2nPs9FIbt3sSIUmNJUBAmVcYwLi4mM\/qrQz3Qsnw5l1CVH1OQO0C4wwBw4HE03p\/8KcvBGKY3bO66ec116eyYIyYmw2Xwt5dm2f3H8OI6UELauucOsYsIAeDbaavJQJ0bSmaJD051\/T1R+UDJGxSZ0ACvsyPxMSMBYg6df2ViHbW1pJ1JJKYHGsC+VD5JmRKB9hGbXbz\/6xIPLjH0\/Aks8lmllw\/QiGxuVbqw49dyfDIzBfYhAU9I363ZM7ZGg4+fDvFzOyZO+cX9UhL6VTZ482HyO8ZxPruekHm8qEYXy2kTjL08uK1UP2oAhd9aH5oOjbKiKioP6JfOB4NBh5B\/l\/d04if55TOFhoTlIcyNDR0lsa9ysQhVHJRmyNNL2WEEbN+NMmk8WLoRHLBgeoAYuLUVi4A2Fjp3Cf5xrUD6YZ5WyqJcm\/UEEgwb1QENpQWBr+8Pa2u12TBVnkYzYiDimrwHx\/NkdhlSKRCbRUAe3A+ERvM0+fFK\/sJbASztehWt3RIhRfnDLhiS1BPnDCdsq\/Gr\/F1iZX+42ZXEXfvpTadpX0DkeWA8P\/p4DVch46wmw+7S5VAnmGm\/xrPlxA7gnnCQzjes0ox+Nm9RmhRuqakNe5x07GqBXcFEunDfjS5Syq04E1r2UfLdtywcDxPmVc7XhNFw21PwB\/P2J2\/xw7N3uLlcc6QDmcl6IhhFY\/Og16DyDgeJTv70EtvpzPfGLlea9O79lmAWRtRSND48NVFKbrKmevTFvDMN04IwpTwkP2kckoZzGunmo+wizI8rOVuSCFUd++oPKOYOOG5onEctZ5OhKgHXr5lhhLo4m8+00Hqdb5LcYtFxuc8aruTYkerIx2n8dVA+dSdOSf5thMVxgP5yXo22Kl3NbHP0V1sEQTXivnCWHb+4bjel2CYGvehec5GcQDr2qUyYgZJbNSXyjozCRpvQnxBC9AsXhMEpblX5GAVSWkMjy\/o+BJ6PjhF9oNrG0ZYzY3ImUcFF3bQB7E7C5hBH5O5TqYdAEwCD+iAcIXikPzqZWWoytwgX1YnP+TuueDKWZEQw==","iv":"2e3f04b79811d0ca75be2ff04e38f776","s":"3495147bf78c6bad"}
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