Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"acbeed9a7b73909320980fe28cc33efc","s":"19c97ab46d3746e6"}
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