Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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