Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"0ecb2352f6898d407aa65ef65594b38a","s":"565a3dc5bbc6588c"}
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