Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"6c72bb1315c5a5994ef53df7f515cb66","s":"ddfcf5887a6224ca"}
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