Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"896caeecf5c43b0286f3f7d099863632","s":"08860328e110a80c"}
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