Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"30a7b0903139fd6f72ae7eeafa9d7286","s":"b810bc8b1dfed6fb"}
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