Marketing
January 14, 2022
The Gucci 100 pop-up in the New York Meatpacking District. Image credit: Gucci
By Nora Howe
NEW YORK — Entering year three of the COVID-19 pandemic, the global luxury industry is looking to consumers as their values, interests and demands have changed.
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","iv":"18d4ab1d03078ea6038d3bb99b0d131a","s":"9f4f6e9045afb923"}
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