Marketing
January 19, 2022
Burberry's B Surf video game lets players dress their characters. Image credit: Burberry
By Katie Tamola
Gone are the days of physical items reigning supreme, as the popularity of digital assets continues surging.
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","iv":"9f99cd68119f794d1b1fe88347aedab1","s":"dcb83447e30f88ca"}
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