Luxury Daily
The authority in luxury news.
Feb. 28, 2026
  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Christian Louboutin delivers striking summer 2026 campaign
  5. Annual revenues rise 15pc at The RealReal
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  7. Jumeirah scripts hospitality story in ‘Our Flame’
  8. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  9. Building brands with charisma
  10. Luxury on trial: What will stand up in 2026
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Marketing

When disruption collides: Gen Z and the metaverse

February 2, 2022

Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Image credit: Shutterstock Two major disruptors — Gen Zers and the metaverse — are changing the way luxury brands connect with their customers. That starts with the brand story. Image credit: Shutterstock

 

By Daniel Langer

Luxury is the creation of extreme value for customers. In other words, it is how well a brand can trigger extreme desirability.

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  1. Wolford seats new CEO, chairman
  2. Waldorf Astoria Goa to open in 2030
  3. Lamborghini onboards next chief people, culture officer
  4. Christian Louboutin delivers striking summer 2026 campaign
  5. Annual revenues rise 15pc at The RealReal
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Jumeirah scripts hospitality story in ‘Our Flame’
  8. Diptyque CEO on pop-ups, expansion and state of the fragrance market
  9. Building brands with charisma
  10. Luxury on trial: What will stand up in 2026
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