Marketing
February 4, 2022
Winter sports fashion is having a moment in China, thanks to the 2022 Beijing Winter Olympics. But can luxury brands capitalize on them? Image credit: Dior
By Amber Ran Bi
Winter sports fashion is having a moment in China. With the 2022 Beijing Olympics kicking off in February, the Chinese market is getting ready to witness a new round of winter fashion trends.
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","iv":"a1e48131e81ba75ae9e65c029fcc2f3e","s":"67fbc13c2fdd9191"}
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