Retail
February 7, 2022
Scientists expect a cold winter in China, which historically means less store footfall. But will other spending decisions be affected? Image credit: Shutterstock
By Adina-Laura Achim
Atmospheric scientists expect a severe cold wave to sweep China, and brands should be aware that the weather is a big factor in influencing purchasing decisions and spending habits.
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","iv":"41c06313055290374e5390250ea792df","s":"517d4286481f347d"}
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