Marketing
February 9, 2022
Skier Eileen Gu is such a unique talent, many believe she will become the “savior” of the scandal-ridden celebrity branding market in China. Image credit: Tiffany & Co.
By Adina-Laura Achim
In today’s celebrity-obsessed age of social media, Eileen Gu is every marketer’s dream. She is a freestyle skiing phenomenon with a multicultural background and a squeaky clean image — and she also happens to look like a runway model. Plus, it does not hurt that Ms. Gu is smart and speaks fluent Mandarin with a strong Beijing accent.
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","iv":"78d890ebda15af5bd2dd8dcddcf0844c","s":"5471c70206a3be57"}
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