Marketing
February 9, 2022
Skier Eileen Gu is such a unique talent, many believe she will become the “savior” of the scandal-ridden celebrity branding market in China. Image credit: Tiffany & Co.
By Adina-Laura Achim
In today’s celebrity-obsessed age of social media, Eileen Gu is every marketer’s dream. She is a freestyle skiing phenomenon with a multicultural background and a squeaky clean image — and she also happens to look like a runway model. Plus, it does not hurt that Ms. Gu is smart and speaks fluent Mandarin with a strong Beijing accent.
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","iv":"c0c6135afd9983467aefbad979fbb5cc","s":"8a5e2f33a763f9ce"}
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