Retail
February 14, 2022
Direct-to-consumer (DTC) online purchases increased by 17 percent in 2021. Image credit: Unsplash
By Nora Howe
While uncertainty regarding the pandemic and its residual effects remains, it has altered consumer and brand dynamics, accelerating the shift to cross-border ecommerce, primarily led by millennials.
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","iv":"2982b7e89dd61ded480d4f56666a0f88","s":"622a4f5d01408107"}
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