Mobile
January 5, 2012
By Rachel Lamb
German automaker Porsche updated its iPad and iPhone application to fully envelope customers and aspirational consumers in a unique brand environment for its 911 models.
{"ct":"OdXpTvWB\/dVp9rTaMjiUUPTlT+PKSoG3M2A0EtAMv+DQJ9KfB9cVMGIa+OkQG96I2DgrSoDTuWCAlWc987B\/HE5hJkP4Dzk56oNstXOwLHE5W6bvAhswCZVr7i3fzQoDsryvvwFSmaunSM0q8CFiRe8Su5eB11JaK0\/wbgGT4qgw6Ri6TSXNSEzYWOLqImd+L3hn20Lt2KbUvdFJP73OaORzIr3L3HZoKB+iFSU+9IuVdlbOMEKwTQ\/e+tZrF5JAnrbt7\/NWynQNqvUXllSg8mxmAv+oYGvN1lSIu9cH7tvhRPV458hcU83hNdPQ3DpMLywLKjo9tMu+RUfBS8tjYzXFY\/5Iag4a7Xav7eL7XtnQ2iPsM0nM+ASscAMqaoEPPLtJUuXR2X720U8wBcBSiX0xQXtO\/D54mEkEu0ZlHoubaAQeQqfXaJ9c8ASwvpyd2IenYYgkKzBDPkw1yF2iux5squy6DP7exdm9d+J+oQ1S+BKPTZ0E66aMI3I+zjwKtrYXAh6tH2LkZfVNZm3SiUHVYijGDiSai9HXFk\/7+uQJDLq3kiHKkHOe+sXTHm69C7CFwY6UnXp6wdJlfO+1qvaEJ9IcouyzP3jzDLgIQoyOdbhFIUmxtqN0xA1rcMY2crq4NA1CeJVAH4+z688Jxa+gQ14kFj4wPCmgx0AWlZJP0UfkTyh04z8m6GQFnDBGyFo8jH7CXxB2iaq6nAgy9xDiWu6pkWuE7W\/OtBYUEvP6ciWjPkvyL4yNqK3Zxm2cXKIV7JC8R1NLMfSmq+eaDeOsMZGzbX6eKqb0UOqKSUMq6OMZRCX7pv+sMRae4AGiQ8EfyRzkODxfn3N82CUhlTMIZoYG0A0db8s4DhY3mlDqk2wH\/vCzJlfYD4Ryq6LAZspwryP3DEDBmIKpzQf5c97\/byx0KnLejzVXvUkGkDAxTUyntd\/WlCQy5Qa0FWqOyK2eWT8B5NlHU38\/BA69RcEZfsmdeGDU2VJw5Dv3GeNW2YSSpCpAQarPfDtDSaWL0mSsu0scVXIdFKzoqBOo8OVuOLKDtHFLtvbyuQcQ2tTI2mxInxk\/saUPXdQ3nox3lKJI8NYzQhlQKmPa6hxlW5zPStGJEf+OAoiuhr1sOzZDjcjcTa8aeaQ3oKIUIVjJ0EaRLqm9GIAA1RV6dXvuwMqjj2ZwceA0UIC+LJzxAiFW411LOGt3MDHX+HXtT2qlRVnlF7Q6WgUaMzzbiLQ2khuieOMAvlOePh5E0nU3eNODYmsYQWBiJsRW0Slzh3oc4USJXK3Uyhz5YQTYDJpyzCE2bdEMf1A91QDiydVHUE0R\/AR07+mY9+1i5lbsuH+RV2zvaEcrqqiXBkY36q8rFrkGxxT7u7PWqm8Fch74qx95wJnzsxG1Ce7sGqAqrYex3SxG\/dfa9y4Aw2zBC3FH1k5IgW2aj+NKZYnw\/gTgM\/w9G\/ve0Nf6NRcK5VSNkT92FUQUt6Qk\/xIyS5N0X8XDizfn69rc8VSsIKgAcAmgYAD1TMFUYW5JTT6SGH5aIXnvWFYqG7NIeZIyccBBuJNDjGSvqqtwZtM5jFH4+QbivQB2FTDo\/o+gEMwjdf7j09SjJR+tByDcLfkchlkbPNwYXxUCJJEafSdaqvdl+Fp+R6A1e9NEW+PtZqqUDZyB9uhYppQ2187qYJvjWShx\/PL60\/+twIyLbZpkJvfab8RPqEY0dwTYQ01G4SiXr1rNuaZiLHSE8cwvDRJ1Chf4dc+BIrj3xYIXKfBEJJkBiKzajh7FsYxlnBcjPyvoLdYqGzofRA6wJULJMnctAc+C+q6XVFdBf3t\/kcfv51bXuZckfcIQx2MbYNgi050oz64jn3ETFNFtsL+619XpINh6KAuojAroFBQYY8v\/sdwa4U2+nbVGhIMtByYpBqeSlSCxEkQR+Vp5d7+7mcKk3njxPmc5dfg1hoQnmBhvKvPQm3XJKM\/ebB5EqH2cfNzMr7pXYZhb0xJNduDZyWs1049Tuvubhrz1QtG22AQSra9iN7iOXDO2UX\/hIDimzWJNbUB3g5R0swVrxyBtZhT2hAUEoYD1FZ39Pe9+JHpktkTYmiNbjcMG4kI8CRLHAj6qAdnMX2HPGJ39HyXfolqo6I76jB3i9v6ADWtLUr+i9QTMNy69xXetizESIPa20tnEBpDzdIY26os1D8uVsG0bzGYvPaqgduERZG1gUKpoNfLp\/E6TPQM+HuUdW2Svz\/hOfgjtzw4zlh7ByI24he2X+epbIl2zH15GXJ48Q5Ri8stI3uMA+KeuerXZEBjSctYZAkN9naa26r0ZbBhkWSBEGdnofOMHrF8sTbLbAAYUlLJxRCPrGVHsKNPmC0vQbB689Kk+4KNfrPTj8RXvGLCqyWr+PRSvFyly7fNngL95dOa++a1e1uF5APLintzzcM4BlXgJ6imwBxdfgbkeqOfeOpEE0MoEyiVNSHF4FZh1++HwpdTH8vLrThKBXPOt284tkOWcQwxCf12cmJGC9688pjnY409eH\/vqaMYrXjI3GilaG6RWdJ9RTqga9ZZn3J95xK7cWootyHfHr2lWE5CCkgEIZM5B2Kh4FzFcgoR1kPPmDooC\/CDRKuKjuhMJvcXytDy41HBM73nLndajh8hXNWCttA2iIqJ+Kv\/6t9D2F1AY9PzhfNR16vZc\/pa6Dchck8k77EwJpReFsVoApoWzMeELUY7l8BhddWy0tAZN+IPRtpY5Fhx2jqw6HT+SuYkrDloG4xsz20ON6hWAYF+VlE9oDc9X\/NVHPowTCl+9Bm4GoFd4rGyetiFXW4jRwbkaoFpVZjUscjHQasRGmysBiiJ002t3hliBSEiVDlLOYK2pOQGtYQYrAMKLA5T2Twwu6qsrgl8QlH9NNO2e\/wcTmWGNzCP9xF1ymQUbN7blD8xmpioS6oj6FguUq2HsP0p2rMIyY0im3LoDXEfNCDiYz4iwc4UTr6BGRVCs+e29Xni3q5fWTBJ51x4TJnquIOEkCWnKvsM9mhwK0NP9Vf0SqyzS\/RC2aNS3BbFOTWgw6HE9hqvsyrBvouvA7MOCxCuVAA15nOlGmEmZ6i8l5TXa\/m1U48pklWezAxwyWEFhSgFwNSxW\/lbObLrpKMK0x\/aI5Qw5XJPlfZ7FobekbZMAFmCYJ2pq\/lKWb4kfspogagzG3v1973eVe\/1B432eBXpU1RphHy\/+oHt2OwcMy4Ng3dk8u1\/ewl8lB1JQi9tTZyDk\/EB45ikh1DrsZawqUgBYpUOtO542\/+DhTA6H6put\/NmPS2tMxLKYZRZqDA4rg5kXpscxfQ4jd2TZV6TJfG8qgStbzEv9VRg49bb6vAKNr1QialD2tErxyc0fNQ6jNj33og8IG5cCAOe2aeIcQfBXsMSJSblD\/wt2roFKK0HLYtU4No3s4n0uEFhvREILXIDWejtIxZ+GB1ke1Nna58on\/QJCzAK7pi0cf7328zuCstlELeH1qRUymmYaqReJkN42B7dYpuEVi1n8N5LHMlDLwYO7L1gS1nDXYbVX61kpXsDYfj2oDOG9PzxDSblYjjyQDUdHedAf7wYfz31pMOI84E0DPYfSqK9AXMfqgBMemuX5ryUZ8YXZ6mQSRIyml0nll0SCJfzFCfD9PNwaKDswNlArRndaT0jFM4y5zBq74a6EgbXJp3GsuUYFS50V6ht1NtARYWl1QEjU8rAMjW\/GFgZPzfwwIl2hvPFQA2RwQnxPs1yWKylu2hvIblFN51ruxnbYWW\/TFnVaAzH2tph1myyjQIQy0cfW9+S5FjjOle5mkCvX08vkRvhaHZ9hzHCyJTg3NBoOz3bNezwMsEZ3uXBu9AxmWAWwo6aLXfdqEYP84dCNNrpeAfCMfbf9YDoXpz00\/NtPBeMdfPB5bUKG6zaG1MroDSxhhZOBie0Zpiu6pOow661M6HMDrgLg7jnT+dEiM6XBaM1LDU9lxuiG9ncgCXxmavo6UCeIbp8fO\/ir2Q\/lpDrqJl8b0sbs3phlDIOd8N6kEsqFCPxqlR4oSXeiuQs3w689dt0pL9nhMl+GWioFJ\/shF6QBmIxe5HA5sXTkjylpUdjwZYGiaWH3LOAVdKyeSL8mUBrdWDCUMFEa7Afo5jJPBerauWzYi\/ngIeDuV9Y\/Nqhnq\/GEOrUrh0B0DPt\/yQ5sET6VDT8NcgcZKZmcWJHxIf0EI0F1rmWvG7K\/j8NcyqCDETRs6iIq1Rpve71aodsm\/2uOnP2Y4fkgDrg1\/e5PWDtWJT9gsZTkCEkfuFTz86zH1DQMpvdcnPQQ4UziMAsCVeoMr8FYLuGssrqLQdGctg9QuMqOSD+RUz7WSoIzd4bEmwujAOify+yxjlrl6mV3Hz4oSbr9FUsruI\/vxQ7r3\/CtuBhu5NeiR2iiNk8tY5OHHng1x1odOnBRpfDz39qCgKQIftnV6cVLcM4bhlG\/XWVLx842SMH30QijQSwkr10EEuCn+gsihFp44\/9lIWBTh8h9q7JBobB+b3KoKjxTFFhfc4OFpm8xCr98OkKfWYxE\/6KO1tWlYXeDjLAVtOuoeJ2ljt8jPwtvyfw8zME8\/o5wUdjXbukkvVH0x1P1YZ\/+\/h\/8FR3ZrIXewLTjhUyQhlHLK6cBl5DivrYTYpkY0aofy91ET9udzqxjCE7qRubwFZdgwMyilXr1A6Lt6eqDOoVGq2J2lZysu8K6\/ERiIzHHXiCkv8\/hcht8GhQN+t2ffR0EScLA1LO7VQcbVdU8qIYi6BBGuw3hWNZukPm2\/6o5AQsYAKPFxsAxN7nY0CIiYZSpT3AGoiKF4gzbudCriC6OrNmVOup2DcwhJlrJFO9LijJ8w+cl4dZlFOy6JY2WpWwkagxQcSP6A8Fy+4a8xvRLi0A5YP\/52OkL8ZEoDK3UnRVbF7qVcGEht1962x+Ay1dwNzzas0eST+WjQ71VafgeUHrq9Ru5ryLFoUZaOsg3KQ6IcbvVAckc47xeNyyTXPVQj\/cBiDL6c1Hd4yylRSJL9xe5Bm06yo+kvDTKOGo44p8obszA\/nkC+vYe9OnHbm+9P6z9GN3ZgyM8pw\/u+4WvStAOOZjvr73+aQiHl8rBYiL\/uo7GwlwDz1I2q9BMPw3EDn09p8yw6K8TRY\/kSVCVVONVAhSg\/F47B6vBtgWVcU7Lk3FBGUgIR9u04g7VggYLZXPyc3In10b9hCTbCE63EgYsWZ3Qx8sl+TAvCxErA4Y+OjxRss3D0ihxdB3nT\/NiHXeh3ZQ9dbnP6MaOBAFjRtEUW3f9UjgZJqUMEb71UPtciADzG8PXbw9ItzmS\/GACy\/9ImCJfds7frWlbAwNbBeoct8HRWJEAhzkPsQ4rt5uXfL5Okrc+XTs5iNdTVQZ7\/QbgXrP9iDd\/EKyfbMK1pKdrTyG1K2SJcDLaLot+14SEB9bsSjr62216nzlE8IRU3OzF4+YqNDXPOZb4q4hwYjeg+z9ct1+wIjjkA4Qqwcb8Xt53GOEHQXRC1FxSUxN6C5T4u2o6WZGQgpuJicdfaDeS9oycKgrcqDjR1CTI5mR6abZ7rKI3FyaHRayFXxmIhMlb3G\/2nkOeOgrHDvy+BJu+bY6etqQWZTB9qV3RZ2xbkzG\/5R7LIrRW2O89TsrBoEQAw+EDN+6G1m7x2wxqfoLmm01bBk6EqcIBvTvfwI9R3LKHGJBstLd0PcuauP\/DIyHM8cwRPvjqGn0rHIkJnlRdiRzeus8PzeaCYrbCVhcq3LwV9w0BOyFfE8FQ5TQm5lvcuVF7yx5Lb\/frsAKsjiU4rJEOvzDgHRnbuN3aW65iR7oAt+uQbJpSVZxcv94D5YLoWfUE2qoZiQpYoHB96HL084lUZge+PqeAeeiGNd64MCIbjr73HIbOwnuhPD3g1uayxUdoUNcmW1\/G6FPzbB1EjlEN7XGQRqiJXvq4rvZDdW7RGwlcs\/qjuenShZqIJO8LOHUMuSD7xYxBrEA+cNf4w43f6xLulDXI+o8xVSuduJhZ7XIjBCm93C5LRXtFiQ4kXoUw+wnhCaD07aOeFl1tDgwpumff7KnuXJzo36hHTX4mVzkxZtiLmNvjBm4zQwiqjY65xqd2ckagZynCm\/WK94+171IvZc+2pzdHZnqWG6b\/8CQhDJIoDJEcuz+SwE6sEZSMGVULwFwPRluU67T\/ctD2YOU3A7IXW9NXxBtHXluW5d2Pjh+rVhCJOeEynpJgwZ4i18x+xmhK4+\/gYELLBUTDU1QdewrOykKIbHtabaocR8GFYqANTCUOaPRGvg\/Qax1io9HbA6jmBYWh4sdNlrBb8aReuRZItry5CSP7L+rnVTNxMLZxlKIMm3E4dGxsyLZisaWyB65uJ\/yuh0KOXAlK4fHF1sQXbbwgcIEAEqQ2DYzwHWUZK\/PEcDWSlWjsLu1p5vuwKukcCCeEzx1E0noTL2w5I7m81XgH21z4LjYnXOiRVdtVAAJndAXPtlfhNeQJVnptlmg128hdTmc\/rnYXCgBbFlxOxP\/XEIaGvLY3ASpf0C791FdgyMtad6mXo9ztpWlodz\/4xXY6SmnGRdKU7570sEBhEal4WoFjjtZlG6KTTRKnSXca0Et7vj7bChYbeY76+N7lT4AIMAQ5x6Q\/Z8ND88011RU6r3fU6zxwr8HlsT+P\/SjkE1pjRBXjLUzn8j8XJZTpos6dLT0\/3qmFFhZd\/4IWDb9LgQ847+N4ElTG\/fpbZB2lLhlTlZIEbQnOvvfc0xiY4qjNkyimlSZW9sjFmyLr8gbjqyEAYD0U20Osr8hL8MS71DCL5wgcBWWYJjnOtu6xpzuVGabAWBk0jN4l9ZeQE67rTdp8fTawomMM1OYIeQPgQHUcrEKd8ILQxGz93T5Nt49TDmHxb9TqJ4loG+q09BEqoX7Oqbcg4OGNqZrJdKVG+RiUVnqEceJSPGGOEktfiK7pCsnzFyz6N8w4B3+U\/9ZwnQ3paOeEUXRDm6JWJMd4tfVW5wCm\/afDxakKsIoQl57ghQ9uiCm+3CVsetPQVMkVKwzSrpwV62LZeWc5JXINZJ+OjIOMdMOMpKhKLuzh3i1tkcWuCYDVXfM\/ar3kWYrBPwQ3GKO\/nuCZvHI5mj0c6iRDODblkcIJU\/\/Qw6CoDLYGltZbl4WFs2kvuFZzTP7K0WmGEVc0jsRFrsMOXjXJtZbNKi8eBUpdXDMlexsfzBd3PuXpuasNuNctvsf9o+SDw8qr2Ls6\/m8DjzW9ApFWyux5t\/EDor6StVH7pVJmJYroteMoWLFOe+gWr7Jkr3rHGYK5rh0TgdKbrogiJdEMMxuvt6DBQbOsXJ6Nm8EBo3dEkkOicFqYsoiYsvkKmWJDbHJb8+07ahshwk5pxJO28wRShEIBqpZRnC\/fMdDeJ+yLSiWOEhhz9Z\/lle3sUqyMOkM2CPaNwHHd0TXwhKUw1NbWDTiWZ1XnC5scYVU+oPkp0VKp6xmBPvgHVn5jp7ckVBp0SFloaXUHtFpRr26Oa4ZNkJNAnN0n62QDZd5bkNYo\/cRbDNpL9kjw\/AjdlDNlEscEWcLVGDM1cndSbS6nHlusWqUzrmPiCKDcgc3nWPuzuArZvs2tngJxhOwxcm8pwy0ZPdSZc0OgjWFrSrMVCJHAjPFD7Q2XHdCAbQe3z8zeSsQkymxBcS0JGA+x5FXb\/iKGa82rJDQWg2VHhsjHV5Wk4tSpQMElwTsX4tzQs1g06qqP\/9fdBVcq1INiP8fMtuFsYgwsprbLsBWxNzqz\/ixDo0BmYGwAUqcxfuf5W2F9mzD4giqCF8478J0o9JOFeiqom4J3GoZFCYvq8uBzvf5VB9CYS6Ootgmk2vg8IhV\/YA8Y5QONXXCf\/Dunhtg7m4qma5Dyv94XSqucueLOJkaIEtxbjfMwUVOSajJJUZkkaIpmQ8KBSBBAmymXphULcl5GDUxqc06UjdlLJa+rUERSkrGhhdLy+SqQywAQeDoJQFtD8ozYWv1gYWdoRYrJhvv7RndcjXm9TRLmTxveL28E1Y\/hS4woy6MhtMNgbfGrBhkWQ1iPkPYYyyXgMw7wZKzHyBMRTMj5Oh+9xAShQi0uZGgoQOwD7bwMT58m\/H\/+TcP85X0pJvvGWfNFcoffRIFBfMANn0OUf7SyHzN2psWYFqOg\/h3tzJz8\/LCkYOIMicy7tCXNNJoPK4MNDbLPDFzhGG6Qjt1+cqoZQfLF8yjTPMfR1yFDQxIbBAbomAwq2GYgL8xdswJW96bZNffLfQaBfKMcX0UI57PKNmX+RemlvRHjVkD+lsNtSKs3tTy0frD\/mfy9dlBhVlegOTQA+1BvKA7E88r811JG\/kpsW6HQctwQWl6xfN1L2YMWRl8Ypr\/0dovpyLfPrh80jmIHMh317fHKoJo2AK83x3B1HgT1l+a6iem4uyVMDOhdAz50utyjx5zIJLD1pZ0xtzhdgyBvHxR3LKYbIiNMJDLjoJn2Xzt25rLquNg4HS5XPuJXvkwGnklljW5EFyhtYDnncCIjhFu+HKJC7fzbKwICdugnqJo1dXZfXhUabFnttTrLNCDY0he1TtqlfyohX4axu2HfQEWAh5DRttUnHLXVq8zh7J448LNwe+0pY2kRWwP5O9lf4DofYIxqj0CxbP6P4tAgfZkOU4aQW+5El8q+uB+2k19pIC27XIVuTg\/zbCB2bLWFX9s2JndWSkIYMNCtd3v9TmwoZ088qvcl0BziactJPhnHIEZd8VgStFmHJKX3KTh7r76hiu9oX441zO4PRgRm155xQ58mTT26fSzVrl1driQqu2zJk4xorxg74EpRrKYx4VZuyD1AhA==","iv":"c1ee3fd285ec2be152d14bae9268e3e0","s":"60537706eddbfcb3"}
Share your thoughts. Click here