Mobile
January 5, 2012
By Rachel Lamb
German automaker Porsche updated its iPad and iPhone application to fully envelope customers and aspirational consumers in a unique brand environment for its 911 models.
{"ct":"O5LX+47PsznTm3qdhAMoyQ\/dj9jEujJniI65S4ZalqQJvnu1ix3cvW2ta+V24iFusYqC1bo+cKKDA3VteQ6kPkRqiIUpMcXfzNBqVEf95Ps7j3jY8Okz++fWfAN5auWVFGGsdaha8YV1my2z3SJaXH\/iYcdNuy7eQJgNiEVSdT8QMdVOBPFC+HRclGpLUsrEtiEvgxxTSlRcr97D8v4munjTliAkUjaSYJYu64bU2aXvtIEbCBVe1MomZ7pRH2ZwCuVfef5p+VFitSgoOKUbplpk5wDi0sv9qJJRv\/QwLBxLYytFBcYfJuKgOhM7KWSFAhsxb9oypvXEVwsIi+Q8aemsU2D7Z2r204ATPXIqsNKS0LLr72iZyIOZAE0MPXhNi5lZXSrIlzDMwhnDLCbjbwUFuz4JFQhOVzT\/JRJyS+wT9ALSRsW9bd0t3pP0WFPLK6EbCXoRKolbcDX9f364r9PXWkb8FeT+Kha4+wGwoP6zQp7yg8Ru5n8fckb\/hvXEPF1eoevnp\/XKqFxR4cyhjICvoP3A1+pWbtyh6yBIduJ\/89dVDEkE22Zz6\/RTDhenMg1Hb0\/6XlXIYb5MQ9gCbc9vKTsIUh09Oew6eSHyvQB+8RIJ6Cc9KSeJPACk+HtrPTAkU3jc4\/W0rs0KpfqWkyfpQRGd02Ce50cF4NdzT+4\/bCcPx3rah9J5En64snZUnurofEQGQ5j5uk\/s1k5itUymjSE7RnrS3nqizuCxLDuezeD0Xw9faCEMpVNEQFvKxBT45wno\/Jdqk0u4vLtvbor9vt4Ryk+EOfWdmC6CzcTVlzpdIBK05v1Mn6lGq\/02xwFwk+OH3M+rrpV1LP7LoDJWkSDYhZn6zEkwj+3uOHzFWKTRRGpUW0jJ4UD65oOYpMoj68bb0T2e87ppDZVL+CPBQxb117x7WkHW+NG+c9vdgIEpdqtDywbF6EtWDKzq7J6MDr3DcQRD1YRkTpVkUseatveJ17JCOw2OTWSfllO\/cKZ5oaweMn1OfUAuOuXqqXxYPnAqmfkI98iHBtBkAlJmhcctyiO2lJnOmJH4jSnqGAXXtumj5zDH10HZeX56dQicjJ\/dQoM+2l6M7t7rJAynSx4vNtMVJQTuL2TvEp9RIj\/OTgNYwE8ZeIsEdf3ZHBRmypYTaNsszyvu60JKJbVgcXHbtoH4JcFLjjJR3K3ar1pI7+JjxT4tjCPa4SfNALtK6bJoIdMPl+d3vVM+6x6+yGLQhrLiIfVz6xNP9xISq5lfkMWiUAPoLgrunlWeJ3kpWMoZK9trpoHe2J8GVdLzFUpVgEWpiU1W6b68A\/piBDEmejLqHwJ1UA1i4RQJIzyfmNXN+jUV6OwNsjVrUR3GZH27nmJXPpYJOeYG7MHDaGeKIzjyZyvEr54j+ihRvZMasHcRH5eSdAwnniUBAW4v69MJXjCjCSJcjSRjCey+3XV5Qlx7PQYUf19+cSwBDYwtg+1o1\/vcPR4DqWfbbULEs4nmjKjEgXuh6qmhvL104R3AmpbvJccaKqdGJg+m8LVipuRUj09v5ygRD7pP\/BSUba2WRv+XILHA4P0AeQmVdafHDSThuoqeVnH3H8w4gJg4OHvFVbVDCe3fGLAwF76f4ikw32XcZNqVCISakjvkOVXddBC2zkXT4KsNsawM3GCrN0EYRchVwimF8MpdDnhxoqf5vCzQOiKI4E6zgL2MXMcm4p6aju8HzEeGm4hdE9ZFujPgWCr4\/HYC3bzjXcjvY\/K8zQNkC1EsCsTDvkBqJWZATVxs4\/l5iS4HrZHpCHHrL5fu1Su9PdM9hl1CMLgdZJqgOcImczkYGoMxYSyq\/GCZ47mszGCiQS+0RANWfwhEGa5jJgaNqMx83UOUUYA5Q9IkhsBCVB9zyr59dafoN16Ygwhp6l9Izk8G6Od5+yBoDMuNhhEjb1C05N3cv9NxHfr7kKrURVq6ODl+cyd9cameh9xLUgwBS9Bo8sHO4tpGToupnl75Z07y+uHVuN6Q+xkjbo09NN0ol4geOD0F1F3jvJQv5AY11f4gzNDO0zYsZawF\/CQLAbsmZefm\/eQ0iTB6npvRMK46C9T2\/VK94OB6mQpkxkhV2dsDw7o4Fmn3sHHIWnLKA\/erL9jltbhW2K0TGO1\/o28biWz3CJm\/LIfOuhEcr1QVgp\/pOUx4UivrqwDmoFlN6ybR1Y5SmfVpl6n\/G5DvAL5ygPtzNv5hXW7tvGJFTIZVdUA6GoADHZFirhH9yO5z+lxTFlndAPsjlxNYGSfmJzWscTPOMb7K3\/cnbQF4f0wgb+KVf0Okya1j+lmk6Ka6YNb4w7P5bVBgYt4FtWotOy7HoByeFihN09gMs+L6Wr0mvRfcuESQMKjb2StQQsD9w0ox5qRl0EbBn\/AYvP3uwsglpI6SjmBM3yjXR4FCFHHrYTotRn6rL83qLYwJuNqIQGD9Rd0bYshwlwipccdymWjYRj8w++QNh+hG0FRHKyiQtOFCsFFkRIwljJFRlFqs78H\/z5bTU2tcHMqrr1Tznmi7Lun0WxSeND9TlNlK7j\/RqMEX0Q43AUP0ey\/6ewA0F3kwntfAowvZKIIM6jeOBsYOvZucAveTItS1cCsWOC1q9goJl7jyfOs7s7\/x9YtS8ZslGGqnDLb6q+WqozDrTJo5+Ox\/+ckpIDjbVd+i7Inaw0MwE1g+9tUW98PhXw3vD9ttjGv9hyoMTLFKj4zmyEMYtkcUY0xuQ+BeM46zvx4phZkCDg7lh4LgF87CkOJbpki61Q0Ob\/3wy0ZQzMX97mDNjlqSPcekLKdnD\/j1r7Z6dl6kPGDwXCIGgGRaco4StJFDbX4XE00ir2BthUffZgkbPqPnjuylCpkNZ7UYqnt2sOFw1xBLsSIYHBHodOi28NxNF4Xz\/Fqbf4lTYJj2A54r7P7IQTP4yRTI+19cHvMmPr\/Rz+yBID3SG0LuA05mDdTbH3jFM5mT5oMtSnT3zseXdTxwTTBN8wKCG3NZuXDHQP5GWOKGwkOVEN0KsIEHIvFVRKol1Pba1WKBBBiQBbLBbnQEALgfNzV9xDndWmQlO7Nk1Oz7dFJqdkPmO8rrkgAxNTWeCuSMtGIiPc1IU9xe4x59i8NopOx7\/raQktdu0PgjAgf4o8DRimxfsy1zGYjK+gDRVF1qgb+obzAnCHGYK\/VKI7liuccsuCqW+2nbqPfLQcVoFuBsq3Zn8wd\/W+LJfa3VTMgLUVRo4whmJWmM7SLxu81Q53YujUld4XD6bHD2neTW5d05BStEDfDCcK\/HYZLmAcW3sAAInwe9HmMTPK8QGQ5JHEASFp8sWYlFK4yMlGyl4i08H+oTl7wqabelWyMAuC0VO0jpLCyjqSPDAb7SyemKlIVr6SIZmMWEAgCL8gZ20lfoa8LJRWpSzkmIq6YOUB4uxRDzE\/bImWs4QRWOChpKg4n\/g8XOtRdmUleEs9BXw\/mMvP64NoxDVVWZppxP8RDNvZ2vU09RWLHwipgbYp+2HQlM+sHXVv3Dj3TPFyXwZB++xEEVS\/4h6PZHCbZQGYdmSjkEj\/T5cPmQwayU\/uToqvQIMmlS988ZW8tK\/63HTAsAAoeMWPC0ity\/iTZmnBcLIFrJJ\/qIXqJ2Su92SK58F1G83+Iab57C7OEP+YLfsrCuLGWw8KrvkntJ0E2J4lOC5cZTjEqbksTU3kTgoqKQbTmV090jwWONaHol5o2pnzIZ69BoigoAQD37jiqrBINLY+aEQdilTpnNU4TM5r+\/6hofq6w0V5VluNTM9NP6j6fprXC9geaghmuMvin1r+S\/4GeXQhP+YRRVlH6cpmG+ACsBZpsho1TYcy58gCuP+upulUk57z\/oiJI1HBIOdRgKXSWqlHHwEgAAeX2wFZtYcuwkPOWsHUzuyMr9j7FG9xxkll5j1oZAQWoGeDfFQVbZGOUcRHrrOE+jmsEg17Dv\/OhT665yeqNJnXU7hcRD\/60EKX9fGBQBvw5HQEVe\/2V9ZZpTgF+uZuBqs4KqTjsFiiAbEuYM\/WiMudBNC+CeL+3oiNk2JfiIST8ZKGmXUuQUObgDZhSbszsX7hPomRcjgPe5W4p7kqQkN6DQNQO5THBkAarJPROb9Wr+q8BZQTSCqKx3r\/doWKfAv\/keru+HcoRbZkV+Z39a8\/pkmspra\/smX2\/xIe54xb4Cgjm6tInBkUPBrZPXIsjgzQHMnxtz+969woy1LU9IRAmO1pFRCDWsJxhJ65k0NIlIQyIJjBRQXBUfGv9Rl2mWgYZ6H3kj9YhCJXw1V4bfxBSw2kqQgvdE43ExVHX1bJ\/hMq010NlJUJqikHxpC6EgMtALjKARjCyAwlcJsWOwF2f2GmpKJYNnrzGuH9GGCj4B5ekEjLw2\/0RWTZ8ls6kkO4EQkpOSCqWWtB5eUuobJixNq7N+yedz5Cn\/IR4kAjeBnGrgCJDvJ\/mpkLzjVEsI7A5qdO8W1IWKlfn6f2XSns8qgM7chjkh1l3IObL8aEe4Ej1ZdldrFvS7b9jIZHmt0TGANSLGFyr44CK3nWsiE7TS8VJlJY7OFHtIm7l3f0sHgxAeWsIlB9lIXpFmRABgLJOx2mmDcBevBuvYeJwsETi01yefFBSNHCj\/TjyscfgHfg1dHH+uWYbDML9dvf81Q0Yr9yEMGcKQzuiIwugjAl9JrF3iy0I19CI6Y0Or+G0Il6mr1Qt9FdmMRK5KpciVCwCgBqQXyRzUh5PcUoIWp45T0BnmUdhvgBnBUFBC9CbAalrkHiOZWrwH57X+wWWIN1\/oqMyjEY+B6ZWYl6IbiPHwI7wo0tM7IfKnwqLIaxovQ04x8Seki1lb6jVUHCSdicdMhnDl+Hye3GzWnQ83xL\/n+4Uxg06ZpDvEva1IjilUL0OM9aW3OhKMlfoodHl1m\/\/m+hyRFgVSebwJb5eYnkZoUv29Pl6nmdUE4izT4A7F11\/iUhZ1s3g4pwcZMJsWQlJLQL9GT+3ggx9QUJcvXYcAkEuC+9jBaHzg7FpTD7vsInB6r946sXnJi+pwen2V9GO13XHzP6DJumFwI2w8szYNxhaMv3mn8WlgExTwUNZYUwAbPetreMxUwybkmzlkza5QfOK363E9KTt1Tn+dsR95tMeDz8nMH+awAUdFFKzoOYuq4uhRo3HcgsO4Sla7xFDsRyYxBjGHWRPra99rQiyhbpSCOJ6BY4l9zWpARJrbBXZYM6ef7daxL82Gybj\/AEFMpjdX6BIK8AdmX33otg9TEIFQtIsjngUNqEshRhWw3Tp4SDBgMWSO+0Q0td8i3pq9sYigT7slvFYXbx3McQpXMqbsDjLkofxJVcuGnZhCjT1aVZJ4O5iCetuRwQg6fl664vgmoxCbg2sbuHuvGpa\/yoDdxZrz8Uucdq+GEMvN4Ync\/awMyGNqiFb6AcaFPOMTTti8jUuy1vNIe93ewGV9Jk6y8Y888ODe9LTUY5+h0BKCIubn8Su+iZyl+2rUUe4B5Fr4ml2k0xt2BU6HLMHV81y5XmGdbpKXiOZJyOtWR6inHeC7iS5WqjOcKhlIxAnV63uhwb81Ok0IknDaL2LTSludG6rWAdtxZA\/c+gx\/EFiIA5Iz6yAakwbogsKxz1K06UDE1sGB\/ibQYzj0VVy\/IXZJWLR1ZplBbGaihpvl++g6EIL4+i+06DBP04LYRio5EKKwLLSXk5\/PtTdB1WjtxPe1h3l05PYl6j3Z2mb56cLDuf7sr\/WMPytzX+3fiWtUjVSbcj44uhy0Ag7lf1PF0PmqmFP5lr4W+wJtEZ6Eekfb0neqbAJfng4GoZHUej0lG1qMxBKu1Uxv2UBKQ0mAAy+6zK7Hgx98dOqvRGBmI5hFMaxy5LcCGEK3KcUqvCgSVgL6e8cyYotBNMKAeml8tQy\/WGVj\/rdTEiS52iMvrLDIflu1VcWsTVVyR3brzXhDeShB7b86zQqVD39wC4\/oVhvyB1MSWL17evdbd1vHxT0cO1ofP5PnQbFZ3G\/MHOoVQ2CjOrqlVtjJsr8P49CqENjXnQ3rVYpbA6B5KZzaXXSnRWXB+88fjL3s3Fb4vjjzQIpKFiz5aS+lOK50\/cbHDbPWuvOcg7NCXuIq0guX3rIUXwL13MylPjYSujnsER6N5W7g74mn5cO7cC9Oc7TsTOySC5Hy29dZRKG5Ni+ucT1tHbY9SJ\/+YzkXSsXwxv29J0a96Hi5wTPusqvkmQjjAIImZis68o820AWBqfKnd6r3KoyGncipA5l\/u57IWjolS8KvuCxgJ15obJQkftJ1FlqZvyY7f0H9bgFAtLCSmpdlqbpYQOFL1nJophHyn7qngU282U0K\/eChfURzqEppdHEGh95PYw4hQGIkPdqEBR2K0ZmZSOB8Y2f+Oa8o\/OEu0XOrqB30wCmtVN\/jIKuXAY+KVmMJonlnBNWOSlTapmwQr9L8WvoD3YfdT6Bu\/uVLsZAWGaMLQmzQXtsv2+PnTPWbElljEvYAAGBub6jyX1oQRRHBatn31sHDNUkp9x0FSwwhM62cS94k7KHHWUo2vZQxRMon2IDqZswCxlEEZGsj280dnSa2fKggrfZ8E1fMpcOnxTRFd8lJOaKK1j6HXfBfG\/odwQnwGSgh7q+OzVEaVtxi7dzPZzSO87+KrFnFiImeAQ1Us+16m7pi35zro9iv+78OUwnjfa2qQy5TGG\/g6nCAbzVCUpw58v1YqFUVJFfgukIN\/Xbel\/Y+Tyx1YoPUvSnUD13ikdUpEm7agiwiyo4iBY7030j9PnveRKcb+dXXCTmz1E5L9+P72p3pqnpR4N1ideg6KvNq+u4sn2yiQeBSssYH3ziprT\/f0GGfktRD5w7EL+CRqDMN407bMplqx0wOIIKWPVlruRgo1Zbs2ks+uVGwu\/aZHP0sRHQPkzWgmDY2CbczB4lWV4r1eXqz6QJog3+u2gU6IDDfTqVdytcHGccHQ7arSaSfLhPmb+kT1xUcPg5yuCsyMZjw2eeAqCKBE0hkfXnaoxDffDXtnDG6Po223XIlUiq4aq5h1X\/SMLOyHx6GE\/WueFmsEzOfGgDygZPGDG5Pxp32p6Cp1O32uTTkX+eIgMuQ9cq7Ms6PqmnOG4iMC9tIsrfUhZi148izkwVMxJ89vEiazTgM5NOQvgNzB8Kr9vg72kcRNte\/ZMDaV\/qq41MMwIoHLegX\/56R3r678Bfk8BWwSUadAb636nn1sirF6ZvrWs+jwAPCgNa5FCgILxOVyW16fqRVMAcqxShenn4CGVxOF9VJIrpHEkzL4ACedGpj2yTyGvr3ED9tTtDxkuYnvmRD2fpwQM3oSakUKuTC7pwp0vdpr8H1qL\/k0+3CAN7i6lDGEUPa5fvJXKAqT7Urlfk0nHbmDq2C3htb8E5lhWMMu1Wetp+NfaSogFlOCX47QllNDwp8wbweISSLJx5X1WKgjZiIeoDkNbKdMoTkp5bJ9Sflv3hipLQwJ6Kl6M\/FymBHtMxIwaJ86V49DaY64gl2ZrHFr5\/y+pF58JhVXQ6JaNQoLBGfaxsvpZiRRrrmKujpPR\/s56tuU6fMz6tq7CrvS9u6AaQUKNBWtnFAiXo+KX5TO0eFxBvfaBFgM6MfhbSoLOCAw8Pt0sNbkgGWLQ4Tk6\/ZsHzrRI1mz1yQZgj\/2JGuD2\/1ZM0rhSq8fzrVbmp0N8fEmE4GyOy+hDYPlPbyjZDsk1VIRLLptcfIZBW0WFhpWzuLurVbgUQB81eWWTSohTpj54aB5Ag\/YEtSXnKddjd+tzxMHuciuKOyMVRhpZtiNEQLKtIrEP5BC+zGgAmEUtNcFikQL1+SrMevH+VQ6RMPGUKNQMmNd825+M0n+7WkhssPRmQwjwGfVs52K5W0CTBstnNh982Resj4RE+SXkyVVALnr6uIvrOUhEKJ0YBgjnozq2jplkKqD2qkLiukxu4SksO8iUkF0ULMexzMdbP2msYoWqaTFAeoN0+rFjGayFetFAbMLZBQeCVdDlsVTUQCq8d5sIrBKOo2XjWOGIiPNR4AhhB1PQIABFzi51KtvMIFajlhNJyaCjTpTozaGzdYI9Da2Ta26uLuPcVlTASF5Z0OMA9AjtmXg4cQ2n3gorK6lYwIcOwFgID5VuXRgssDqJbgfrAB+kcWJEmc7YZq\/JPWrKbpmNBIzTQr0KtIz8\/JAMEILMFHXDsrf2Th9uLcLOzslAsUMlzh9GhInEmfIXwtglfvR1XbLAlTtbTougwX1plgDv1Pzgf5PkBrJrqg+Jkw0MidpqCXaV3YlBUWudNhOc948oSlZc17J+4o4YADAv7a\/V0VdJP7DxxRH3JNzSdDO0Fu2TZpOTIedp5d8wKG9l1QLUiWKp3J\/xsfzv\/iuNycLz0fuco0wmwBW5aDsTl5zkEyP9Pi\/pKCCfs\/VA827MqWd+byiwjmXZ3gduJoT2D8OvD8AYGZa61\/adrG+nSDtbuzY1uLHsYf8e9w+yaz8mUnHqrNFNQLOxlEhAMtu2QOaqasKSvohn7qD+VJMytFA+mwYk4ZeYcVR8MkU5GE3uEaOFTdSnYg43O+gv\/unZd1fc63waAzpB8jVdxmfjKlgQcV9OZLlao8Thbej50HWPYjvN1v5FKwDo74lPq0AhMr0KXBXlF2PiSpK7\/29nInmcVzeIAIkr7XgNsDKg8albOjY8NCVrPxzo1sN7cDU5dXAoDbvQaoo8NUJoeUL4Fh0UJ4RbcUg+j3kjnbe61GOispNSMjdIyyT9t5M+5jgLfB78w5ZZSudFkE2QKCFLDqmSsHd\/IIm6eT1EN4t2MIN\/DKWldhAfie6BZspA==","iv":"b25d2b0fd7a20aeeb38c2bb15581f8f4","s":"9420eb075c6f4abc"}
Share your thoughts. Click here