Fragrance and personal care
February 23, 2022
Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna
By Sarah Ramirez
French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.
{"ct":"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","iv":"1d0e0106792575945d65b3d8078eeddb","s":"cd8a48b609d1c831"}
Share your thoughts. Click here