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Dec. 18, 2025
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Fragrance and personal care

Guerlain blends heritage, innovation in immersive mobile activation

February 23, 2022

Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna

 

By Sarah Ramirez

French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.

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  1. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  2. Dior builds five-story statement flagship in Beijing
  3. With ‘My Call,’ Rémy Martin finds meaning in new milestones
  4. Louis Vuitton shares names of final Watch Prize contestants, jury members
  5. Chef Yotam Ottolenghi to debut first Netherlands restaurant at Mandarin Oriental Amsterdam
  6. US luxury car market expected to double in next decade: BCG
  7. ‘Sound. Elevated.’ from Bang & Olufsen marks centennial
  8. Matches plots second act under new ownership
  9. Coty earns ‘A’ score from CDP
  10. Kering loops France’s Ardian into Fifth Avenue investment
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