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Fragrance and personal care

Guerlain blends heritage, innovation in immersive mobile activation

February 23, 2022

Guerlain has partnered with Loóna for an immersive and relaxing mobile experience. Image credit: Loóna

 

By Sarah Ramirez

French beauty label Guerlain has partnered with mobile app Loóna to create a soothing experience that highlights its Parisian heritage and ethos.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
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  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
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  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Sephora highlights the integral presence of Black beauty
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