Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"fb1a32aa687fb53ad64ac4598cfcca17","s":"d8cdd8fb37105779"}
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