Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"05e71387f6bb9c0dc8d87deb7240159a","s":"02bc38ee8afd7af9"}
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