Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"8b3430fdfb6a8c0c1ac52e093fac6a55","s":"28a7df9fc97c2f89"}
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