Retail
February 23, 2022
Online shoppers do not graviate to brand or retailer sites. Image credit: Affirm
By Sarah Ramirez
Although more shoppers are becoming adept to online channels of discovery, less than 20 percent of consumers begin their journeys directly on brand sites because they find them to be lacking relevance.
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","iv":"dd93a7bfa126e5b811612fa345557f22","s":"54c7d312ae249913"}
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