Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"0710d128e23d59cd27c789e81ba0afb8","s":"1e9a83ff65f1b845"}
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