Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"b81940d7c796ec2bb1e7b5a17f63e9ee","s":"36f6385622d12c2c"}
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