Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"8e8478b24ccc4874fbabd2dd40e3b381","s":"56ea15bbd6ae40d0"}
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