Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"638124dfa582ebd8c4134e52cbec635e","s":"d739836d90aa9d11"}
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