Retail
March 10, 2022
Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci
By Sarah Ramirez
The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.
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","iv":"5b8863b370fb6f8e05642e38735c9a2f","s":"df34d232ff531fff"}
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