Luxury Daily
The authority in luxury news.
April 27, 2024
  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Francine Klein retires as Bloomingdale’s merchandising chief after 45 years with retailer
  9. 10 new trends in fashion retail
  10. The Douyin KOL helping luxury tap China’s lower-tier cities
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Retail

Emotional loyalty can boost brand sales, consumer insights

March 10, 2022

Shoppers are most loyal to brands aligned with their personal values. Image credit: Gucci

 

By Sarah Ramirez

The stakes are getting higher for brand loyalty, as rising expectations from consumers, supply chain disruptions and changes in data use complicate the relationship between brands and shoppers.

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  1. Saks launches retail media network
  2. La Mer appoints first male brand ambassador
  3. WatchBox looks for growth in editorial integration
  4. 42pc of American luxury shoppers buying high-end items as 'rewards': YouGov
  5. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  6. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  7. Kohler fusing design, tech-backed wellness at Salone del Mobile
  8. Francine Klein retires as Bloomingdale’s merchandising chief after 45 years with retailer
  9. 10 new trends in fashion retail
  10. The Douyin KOL helping luxury tap China’s lower-tier cities
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