Retail
April 1, 2022
Consumers have high expectations for omnichannel retailers. Image credit: Euromonitor International
By Katie Tamola
Bricks-and-mortar stores can no longer serve as simple places to obtain products, as retailers must evolve these outposts into innovative hubs that reflect brand ethos.
{"ct":"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","iv":"5d9a7e6ce387d5312d506dd58fb8631c","s":"fa29a6923d3a88e1"}
Share your thoughts. Click here