Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"fbc6a35c0c48b2357fb819ef92e187c4","s":"eee66652e80ff328"}
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