Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"6109bcc1319636e80525ce5971feedcd","s":"f2342d61b6de4aa6"}
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