Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
{"ct":"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","iv":"65661cebc242c1ed8359c27ca8cba23f","s":"3e51083f560b14fa"}
Share your thoughts. Click here