Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"3f40f5450915900afbbcb865b1641ae5","s":"b0c9d0c16cbeb94b"}
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