Marketing
April 6, 2022
Gucci is one of several luxury labels that have worked with Snapchat on AR campaigns. Image courtesy of Gucci
By Sarah Ramirez
Gen Z consumers are leading the drive towards more immersive shopping experiences, as they gravitate towards tools such as digital avatars and augmented reality.
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","iv":"83f9f00edf8b66161261ae75f1d7cb5d","s":"04587db0400fb4bd"}
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