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Mobile

Tablet usage growth to increase optimized luxury brand videos in 2012

January 10, 2012

 

By Kayla Hutzler

The increasing use of tablets among affluent consumers will cause mobile video consumption to rise over the next year, opening a new platform for luxury brands' video content.

Marketers already creating video for campaigns and to give behind-the-scenes glimpses would be smart to optimize this content for mobile phones. Many affluent consumers use iPads for research and entertainment consumption, making it a prime way to reach users while they are relaxed and open to branded messages.

“As an advertiser, it is important to be where the customer is doing their research and consuming content,” said Deb Hall, managing director at web2mobile, Toronto.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Veuve Clicquot debuts après-ski activations
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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