Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"f423efac6073e0ed4b4d403ae4215db6","s":"8b484186ac8014f5"}
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