Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
{"ct":"osDrai2AZryUrFN9fAJIeLcQkv1Y1ePSCbRh\/hfOzEohDds\/bjiECrUXFNWpQsQu32+mYAXMtV919zQmKFDXUCxZShupow4bXbillI4RePRd0\/nbsCpO7TTNrp1rAL5Va7CraZ+fToySvA7YTWTRtIY3hAvrMQoBmaWF2XSTMORKzKg1J96EyC0wYfdUkSah2mvnvVvanltJVG+0vAXQXXWNvJiLC92EBJmPSHPAMnAPumkO5FUtXgvw97MBBkv64wNnLwXgZqXxRJj0x4xGm60yBNuaLdqwaMMWlOZo4RSFCYsLx83taVNKXmv2M\/2CtWQkCpAPYGW8L3cp1ikJOaghRd4C12ScHWumYcMBCpg36WBH12Gpu6LW+akydHYe2wtdbA18yuS4zEz6WJNjA4mrb\/rKvGz3g+MsW1Ss9ijhT2HH+RHEvKV1aqW4Ovw9dHAhzizgle29b6TtkROcmDy7qmp9iHvFYwdOGFmf\/3DIKvaqwnF6QFbHbsygUdINb80XY\/NwWdKgQNGuV0lQ+T51n28yV4goXaAjrVMHAH4D7XMvAqCXB1R4bGreifC7EiK9hIwQOJKZn5A6KjSuBPdpssuMWZVP0sMDNEKK9a4JXnUrqD8mK1IjVPcoFqGsX6QOFGGDO+3CoKFnz3jfiXDPwS26o81m8vTjLDNiVUlbXYDA7bZmTBItI82aH2NvqIDR2DHr8wzF4fs9mMi+Czt3aHi46p6Gy9tURlPZgb3i5wqjVsNvvx2wutINcAF6wlDlUswJg7Dq9CWFgpHEqaZXk1UqPbVziB1dBX89TxMR6zMhLZQBpUygaUDGCqukNv8Dnz6672FVGNFuDn8qFknOJBTFgZMapEVacCvbkkZEulcUYkgBoARgIi\/BV8uMNRpZoi2aWIJuLMCxPNfZ0D50Q\/E+MbLjHbnXH9i91wIYdtHm+yxUH1pFHcrluRCZaUlOa63\/4i7O8dCVxZbSWeP8HXdWP1wEwcT66PufqFfoLmMjLr8MfkcV4ouHiQsv+WqdGWv76UxRogRiO0Lx67bpTo\/wX+o1UCeBA+1z1ftEpZTjO\/YAkCePwZaLgcSyypnnwHND\/yLLDxXCuHSOWf2vtMrxPY8kwHMsLatWDWU+CQ7EBxYYtcDDh\/yR3C8FtrIHRS9RyqIZY+8WSpv0ZmuqoJFfqI8k0tK0SleYZBZ\/HCE3F8VVdZUCarJd1FabVoUUNxt4u9h5EOmIf65u4BHkG01yXTsKANP9K5M+OXtH7T006o6YUIFV1Zz8tXmFPM8Tr3imBS2ae74IIQCnmdD4xlqgBsuioSkMtpWcvuVpKhxE6INHnVbghkTnLD\/JHdTAt06o7fAyFTDqGqEZQZDErkzN+ZVIS7zpF9lKob2\/v1vVgBE3Q\/kmzWIDrk9qrgCcIbU8Ulmq+fBttlgF36FTxlFSeSu0JKubumRIqQ6z18i5OmD5PWngC8aAYMZSkfg6xVrdWZyudtBrQ\/GuNRGVou3O1zNDWqyTqO+4tz8AAqs8aUlrMOZtKd0M8U7+XClxqCK9tpFKuXAcgKcxWQ1LUirpzZ0TVo0cIfs8GhlJVfSXtOOgI1auihSpKU55BuTHB+Tk55h\/woLp3oxgKH\/LkIKsj7EOZNpTllIxaFcTvApL+j8HbeKEDaL+q6eznJND+N8Nxnh+gjCZjKRBN8iu5P28TXlFfhV5pbIaXA2T8+FB2jRkwnmdw\/udO50TrJT3bPG0nVlfxdlw649\/FDhNGag6DXAko2ah9rfXB6xunil4knDfc6gZ6SmfPfidKI2oAU0WQ8CU0RhW7fRMKTVCnWtkA+Q1s+hZFrqxaJJDyVvsngz4Tk1VmR6JuVrO4Cs5ioSdVwKMwYTfTIIM5piMSGKGxl\/lC5JiGmdOF4dU+dh6cCA0FlR\/dX7g7yU1Pn1UndWCjQfgIs4FSCEsuNCiYPnSbNpPif7dlhq1SDx\/8XqQlO0tzw6wxMZ3DVqnIQPBow9v930RsBxCD\/M+pllDMANQBhYiLak7Qm\/6Ref\/CODYwpnStxalzVzkCfpXGsRWQ8e695qgGblhCG82qg0WbzyRD6\/0xlvJsrlJtO93jX9rdCjD6byQbBs6Y5BNMVEe8V7HpntHPD44cmPObsWWoMko20YJseQXC20rx\/7vWY\/xEThgAuQAlcjseh6\/j50MFwOEajrCTWzZWoYc8u2vVOJ750jlYFzZTYK9MmumE\/TrZu6LqWpd7hFxqTOwPcUcryTMQhhUDxxdE0KmEGonRq\/nADFu2NdjHlxWZYu24XiI1e5hBgNAauutOehGTjJkyaDGkGfWzs2dM208TgDVFsGK\/iPY2l06FgBkdPyUjnTIKiyi+gBmxcQ54pBdUWVipSeo74DT1wS8fpd8vqXF6jWxOuvuf9lE4yGHq2A\/VX3SPxH+NhE\/mVec2\/Dq2Yx+Yp6YMYipE4lHSE3EL2DM5LRaFn7wqk2dZCG22UKsxKXT4D3bXvZU0OQkETrqxoqoC96Fg\/ex4QCsia4fkhQtwAXfVRwPMEfREc4ioU4LvHU0Zg9BF1HDY8zUAQUcXbRPf6uWQSRXkXEKSNfjnWsXH5sdKI3kHoS7HKAvXTpSK0rBWq8uRuxzOVRY7tSFVbegCW+ANGYOMk2\/rTkWWc6DW1OwvuBujlg9wmmP\/ErhSSKoMqm0QTNicF8bd\/i8sfwdJF+MVAuBVxLLdol4lonMuI\/n\/vwDfdUVAzCY5tWJsWghziJBxWjp89RVc\/Cm+MiWTO6TAtsQC70SElBPlY\/l9MKQtzwPlDsZXEb8QpS9nEL5zZ\/Sdxfqtg+jgZGVrASsei6Xpw45LsKpIJiP45MitGVhsNWEGDvwTRiygDkzae++ZNvl9IF1G4NDC0fOFi+rBdjllaMUwdVIlngntCZe2QjxVtV9FGMe1qWqoEH\/rFw3Tox7JD1mMC3ZcqlDSDLV4M5STlz23u5J+jrJ1Y1mL1+B5JplfPrlGaWCNGGDJaT9trgZVaAx5oQ2YGjo5IYghn4oHCkOgHUmIMrsah\/XTRcJ0TMG59N5d\/xteXtdRc3x8QccHJjyYi6MhccVwm3lJI980GlxcDeDF0EPD38XBIjd\/TEIQHerkpKaP44o8WhX4CjHc0DyxzXmsSm0KgsDgrgER3ZHgtuFwO1x3u2hMSzzoiItn5i1GtR5ib+eYfUy2Ax9bpdE70Gw\/7yW+Be+cdBfnDAgvoLpa60kk0cJAJlrLXFqbg43RKnIF7lovssCT5QQ2qgHUZTkT1tS8rv\/bJTg\/sLvU9rwYu4455GAgvvXTQ504sc\/Z3hV0wmMG8EKfRUfKKz6daIJEmwH5lgcLaLMKQcnh3gK40ME4NDJGPW+6Qc9+D2j+bICl9i67ExRTw\/VYB\/4UEMiyOCPcbo8l8aeRT\/B9x+6UiVqXS8H7YFNl8mqzqFBzStn2tukwhmWrZf1D9dJO8xedJcAT5wdVdn0ptZH9f+W4z3UWlaiuMxBVfRSnyjo3uM2LKjuSDfSwUsh59Wj\/UWkdiegx5DKZDcrlVADNHdCwXMc8AZgGA2CwKkvrhI9YqykYZOjx59bafZajDS\/4F+ysjkIcfc3gCh5QX3r51ZHRB2p\/OVuNlGgE3S3ysPBCzCO3ynpetP3lUwu3RU01borYeuvPCbFjxWIdK8loi5GZkk10BeTU0zeXUEqpNxBhEIFZY9v\/WcKmPxJkH0+BDwL7rLnrZePqQj+uEWOMV5f3V6fvNK+dlO5Jug2U+f50uDBnVpHTisc896ryqL+rBAMrOroOqAGXvh1MTSl3TZT7QN7SQbXw4mqJO7ePXK+LzX8ALRKTUgM9rqG98Z7\/m0rB3RGUWNOqUyM7ms5sIf0EA6rxqKA27EbndwAKu79sSmvixWb0XJbcZJQrqtgMF+8wvieYCXAxD6K\/mNw3o4JDIiqU67xmVTk0yRhIwNDXUdogWzVhUeQdvZ8lE2WuXwnjRlNUI4vBRTn9lrsx\/VIN08SZupLEtB3FmpW9a0NCVUIULkIqTR\/k8eDnTJsSMmgGdKFg9zPIYJcCtA27LxAjmM3uk6XFjeIV5mvXjbq9C6eRv+wIt3OBcMAdApFYq4BVh+rO3x3kEhp8MP\/XpDEtkFHHNeh2j+MNNW8vlsideueVyxPrdfSegFJTWK3U9T0KZELZpF9Zag3j\/hLPq9QQt25oKsbVOmH5HN9+QwdrXMl08xJCksbnErEpq+N5BnJkUKztZ9NLeR5LHG5kuw49tnrRPY5aIHrNHEPCuLSrL0481oPABaujQKcQw25W5r9B6X9Ifi3spSzktEzN1Z3ZXC+fzwy1m3ysyZKVA+UzUaPSS\/yJy8l8AdrawA5O+Ts2t+FTtGbsVP61Ma5EYANg7zPk1GBVFAWRwoYAGBJWmQGiCPIysp8+LvVr8UQO+YllzAcrMkown+yWXrXU\/pKxfetRi2dzL8ZLnFcoglEJx3eFgrqq6oE68LpuKb3CRpMK0oHdNQ80PmiuhQ2DJnFZtjRSaeSLCmNmYOsdYemjwRduRqY85KY80hXDbxE\/vjoamUtB7GdxWteE1Vg5UrOZfghYw4HxyUI6K357Lg\/9nu6TmPl+5RHhBC3NzaywbM+LfDRosBkf0KbD7MMWdcssSQL1Ob63KyGbhh5srLAtZZCiz++evNXqUyQeFvyjjOehgfKxBzY9fSbZC\/Ewn9j4DzCowJR5q6B7JohzTt7EoRpulgzfHwr3f8EoXXXJu+Ukms\/drsWL0OsUUSEeD3zfY88ETTwBrBkgNjSGrZn2IOry+cC8\/hfhpG+2HpfTAsiDf0iCGwTZZ6ZXEQzjYkyzOyV6qgkclohY8pOC0QxwFTAShaDVoTgTE7lI6gQN0\/V6Boa4ZN+v8xIdkp\/tOsDqtIji7+F36CWNdLHMTdwlaSGDtKImVdFXejDjoVwrbiOMm4eyDgDnBS7COu0VOaGWu9hjKsdknm1kvOUIcEKT3\/Ztae8irZUFLibBbM88FuMWqrZVVLgym6mR3J5y5TC\/16R7Zr3LCTBuoaTXd1j32MyyQ+IACPBa2teq4eLEX0yZOnCKxTVQY0dT+bASnOO5iSALNXBNjhfTIesKu15jcMFHFND1f7BNxge45Udz1HgfB4bdv3\/rfExl65xW\/\/pySFfm\/1PXDX4Epqj0k+xT5GMgRZu8pUIHubT2D7wCcAbsnF\/0lMAh9SqFg1x9prmyHwoUvPV28bJnYF5hpBtjdrs\/Ns1n9wasXADM6ktB8MQLNWbhLn3NyL4X2jewirwalXjamegUrJ8U8PKEKh01hGk5G0vQNpo3KxPCmpr7Dzd4G\/\/j0M1EKJ9mypBP9w\/vocgxbW62F04yndUA1\/NGuu7JFm30nyIooUGVI0YA6EGbS5otTIhTLAfFkkomeN\/zoD0any7gdGXh5ceFwVkTMtZYqLax\/03+erBnB9Lpe53erjt+Oumr3EjGStYagi6zgYlDo6M0LCCWt25qu7bf8VDlf+Vohkm2U5cULzQxKGv4WpfsTZaI32AaKxOqJfwcK4DAwVumlMg07Wwrxkw0wA17mAcb0nfuFVcvB6ezSt3tQrIA6gL3C1cFlqIdjMqo2MDKPYYEUpBdc8Z23laxSS+sbQJ\/PfkY5cMK9hg5Hleen44YeA8Ceu\/vwZ4flbrxEB8LWKw3hUsscAY79pp4APg77RNnZ+L9MYAOkDLE2ykzn5Zwn6WjzMclz7delxjvHaGy9LLSSRA4IEOx07vtulU7U8QY\/bbzRr4cKwQvAoWX04BX12Y9J+ljpQpAzq30WneWfuJQZ\/r4j+EImoVWwy4h+VTbvvM+4VVV\/mSGWV1qQgs15vTz7gfIumLbIOBLUsdqjOGekctbmvxMtl43WKJJ22gyzQv1ytzU3W9mKL8C\/DNZUDuTO6Y+T8PsfhNYlLquGtC9NaOcAmbOcCIl\/9aQpL4kUz\/LUIFWOxByrwGMByYhGynyW1XBNFP0USEa93rG7O4jifUo1ACmyRXDRhIPzqs8H\/7lhc5lCBo3p79Pcebs6JQ3WYv1A7xZgepuhEbhPS1XTaGJnTMvH3w\/Pe3U7EsjPxWwBDWrYbLn1OxJpNNY8Rd7Z0ZDx6vbj7e\/BF0XwcZzNfLEDlsAaFaLvaLo\/tSU4JOI\/w3BLHGas+E8y7HOWhYCmfDdQRaSO9XBtwvRCwrZ4LjCW\/\/iZAlo5TnIKJCCvzX5ILb+f7OU9X3ssfyO8O\/ShYny+qd9SI45V58QRNYlwddf4BZrL69FptIt2JDXTwkU+yByDrYfP1OFtXEwtPL0IkKiR8AWvmGBUiO\/c3E\/4xedEruLP6qKdYQbQu4N3bHaK7+68gW+crplQlFf1TFP7r9HLViUK17KKYQR7mxw\/htx1j308k9l1lb9yUQ0trhhfjGea3zMmvQ6VIeMDd0Di\/NWZ3mMrXYHcyqxFFulcyNIu2IY4Pn9QNETjQ5Gb9ghBNfrYlAjvjX5E833dquGBf3n2UsxAy8GUOCFq604aCd4iO4Ns6MpdPYFRPbGRuTBzeXXTU\/ZlmHOZapm2dX2zSktZyba1VIB\/ShKS4jbfjFBmEb51v\/FjUyCZVlTVm7Thgaj4kDOe07Qhx5uX3do2p5X59DaO4KuSVJxMe6GwAIHmBOiCMWfG1OJkQTX3+cbpumoo1SRvVu+WSYTpOPEJ4VOOY7MGBoGP0heAB8LwxFUZ2AfcGwzY3z1nQ\/q1X3FHSEkPM3KwzNARsxDGWbN6+sngPrwDebypXc0UXpCx1\/q8OgljDbyAarGCbxkgqsom\/FpykuJ2EVuRzr\/MrsfIqSzD\/hj5l+SEcJRVDz\/LoywlsfvVJZNCEQJbqe1SQOvfVjxMespRVfccNFl2NnD58HCnb8FYNDgx0vXOddGhvOqi1czHyxEFCm+NRW5oEvB9YkNauajsyiWSskyr6\/sQjT2VGNrPADDIA+WckHcSIdXLlYKWFloriBzxAN7PSqJ1Vas6Kqjfej0U9Hod8BdEG4moEbup\/+VClDi20mX59vjB3XHlyvVNRbG8a3MaeRHb9x9haUqPdCGmUombj4rmISWuh+vCxm3PIn53myxBQ20sEDIXujKUQEO\/ormR1ioiUzbHUFRpom6keBg4Amy+dmXL9wxRnW1eNmlnteA6MNXxQ8fBCxmQ\/JEHguBO8yOZ1xsU8fPkEqnGoUL0zCDw4gH7Z+jeSeZTIVqeJXxtDGgu3MRjHGPHfyR4i7HBX05J6zzjzv8\/aKwJ3nzzER5YKXi9tWFFSBCBiIf6jfK7\/d\/OtfgJxocdASPCHuu08fg8W6J3mgZRcY004BZPYLpziT51Wkkh9my+fCI9rM6MLasZwJibgaXsHfSopWDiQixELFMi\/6CbO2pswjjmtaBi7Yn4VrnYUDe0r97qMSPkHc0eSbF3dJWOnP0HxE26ScxsmyTPGwCTDASouDpX6gLdKNKX8hN8kCX6TUg5F6ddBvhryvjbt8PWGv92bKpv7I1Ug3zJn33j60R2SH1Mt7KUYxIZe77f8\/t732GeHz7WfrtYj3g0VTWLw0tH1HA3Aklbv2lbf0ZLtFM+1pnsm+PcIvRab4ikikmeWxDhckf7VNkkrUAgJMUSfOJ77VcOh8Cx67hxGSbcE1S3KpUToQoNGaRxfxk4w1hRB4ay7ztFnlAnHTlSBI3yPhGabcLRSY4uHyLcHLEAg5Sa6CsHRWIJ9gQgeQcnaHC4MVN4ahhGo5o37rgapRVO0bRbtTzEY8SaiDQ+qpu\/LKxfmHGQ4aiaTQzD2OsVjtgvFJ4rnwKrmq1QTmu7sGizEWh3STirh4wE4hgK8g5moZkCsTHCsPRDf0AHKXsDXRHZwicPIKMlpJrHJUenApllLpvz7StqDQeC0g0Xv2ybQ5u1fEgYHecO1BhKjvBkNnhH2C3IDDkkgLicB7i5hdpn0FdoyI9e1eoNJdRaNQpOVJsLf4GwR8StCSXP9SGxcHOiiTa\/QlJTDkkl3b1JQ7cXuRZzTI7X7So7z7JAPCsTbry1qO+VIVE6M7LC3T+zZKO7KinsKTvL+SQdVKggfiB9u6qHgB1mjBMrm0H84IN5wOg1Eq9nxP8BoW810blHhINYxyt1YLNT\/\/QUSGVvD93EiHiqWL1UlBRxCaj1AKb0sSMXzOIYEZnOkviW1RZZTmkGqzOpMTTAcLKBW90d3b8\/xIkQAvFXHwF9xvFdVAQTT0IVkXu2+JGSrT\/QCzbRIC2gYLLfdxWtTH9\/l+64+c7uGVj7TnLD0HjzwqHxqOMTGzM3uL39ZsZVRQZkD+qQMpBMQDXIOd1OzroiyOqZGBRw3w7TeU7PnY+5hGxzE8Jr0Z66k0QMinX7LxHabf31t9cluEQEsTauWVvlGMIrE5KWP0t0\/\/83n9ea526N7QXm5CB9e3kL0B54ERyPSwA+TyVDbQj0jNEewK8o8AQ7YKMcF6NErRn3CazlgL8nDWlxVQwP5fUxbuJ2wIjKr+YhIJ0v82e394x\/P5\/vb\/lSLpOSL\/P0co8UB9ijjk9Ah4gANrGLxclqVsGjMTkt5MZi19cZ9ZpbAjsB5hlFt7xzMrbzxt0rTw5V2C9xK8sgRxsHRPlxxgmbpF7GBGPVwWQrTYZ2w5fg7wRyBPi0pEcqfmUHZXXcNV+KdI\/OoHrW6aYq\/UN9MaFpk2ZfvuSl+B7YubHMnoSRRo\/bTozNTr2fZ0U4Tgebg2q6ZL\/LdNWX88rge8UxcFxRmvwbO1XwguGzWwnMXyxtFyjRk\/Z0b3FYblhkESX5dg\/h7SaoEVUiJw1yoZaPAP15rXpDz5M\/2F3+PhJguG+XxxUlMesirI8FDgp7\/an+jh7Kzft8IN8QARxaM+0aHLu9tRq1SXS4m38BJ3DvrLNIPWMIiyzPESnt8mwcddSPIDNVVxCR+aPk0pXq5KMV9h6H6BdhKFCKwlAhH043VTzUIlLPuhcIaT8jWiPDFLApDA\/ps8nsK32KmvOOsYeEXe1vHdRkWeDwrY7ktl4anc4fm8Ky1631oBf\/sPF+SUiEbz7zSQclLTTmUsoAq8Be0muC7e\/a72QXUcV7\/AYY2WZoSM5Wo+rT06Vc\/0gE8CL5IIl5Wgw3ZpWJXlExVkh16eZQdl29gDdDf1H1+rsEyrQFnldbBgsLDVAyOHRvtO+\/ezTmmk3t+jzsIy+Vmb7EgV8zyarLtOnOex7Cz48ityHJc4zsWxWPQPuwGG5z3j5ytEfajR5YRD4lLktIpgB0QfX0E\/WMzYka+1Eb6bP8QC5bKxuW7rBGVZ98Vqt358bOtLx6hsoxCpk9F5fXqrbSTKYzVQ47xjxBzYKtvQdoVl2P2Rd6qm8dpWlehjzMatJKHM3h1A3FUB+HWm3KF\/\/LMomjRYhT7FPLqi9EkLHnm1SQvNFF1AcZ5H1pfdz+fI9auzXFov1blqqsR\/oWHFB7KU7GSWtnravSDRzW00sxYnQxYtxYNyP15ciQnzPGE6HRXJYsEzTjXykvp7BBEDF8KUVvu6rly0mPdo3xJdF60LFzR2Jk0JvHWfUzMYaZYZu0GNlMEz7xsXrNLLUuePisP17dWXohtXWW06twAWEUhfOxo1ujnSTgyuzOZKztXbfGr6+Jvg9h+IN51W\/y\/jOkJHf9Sb72HKkkMfYkQ5GZGbE7xunGSvOjubr0m+zQo1vPuWNwKmBTYf8hnZc5WE633GBoClLIdOAjL2e5FA\/3tkxRbTq+1YwISaeBAVhhGD9xNWXCoUR6Rfr\/iQ3p27Fx+RnmzdUWsNZpWK\/hl+Up7BiJme9qg8FNMBGQOWRvQgHDdUNZfMCHnH9uN8GfJ80KYj6ngcjV+bV3Uyd1dmEiL942pnnFglAXc60kgW8e1ACww4wI\/4dV88oPQxOlb12w0CL7g6BUjzYguPvKa24IpIjUyYgGCqsYo+AduybeavTLJljBVaSnsh0eDGkacz6sIMJDUGZr\/68Gv4N1mzySCPtnOi3pkkbYi28JKFQ5CuOXJAZxlDfImfgFJGpvyry\/xOlWeBKt0pLF3LzoDXHl3GVZMMTG3\/b5FEMW4bNrou5R4=","iv":"c1201a7fa420b3b80c28717893532d7c","s":"7e89b57d5da284e2"}
Share your thoughts. Click here