Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"4e3f124b91c1744baf7a1f664f6e49e6","s":"621ecdf4b6a697af"}
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