Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"5a59b6850dd50d8995be6b1863fa891c","s":"ba8b3a72ff3a30de"}
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