Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"695dd84d09a7f914d7fefdf61eac9409","s":"7d42f16330a5b9a7"}
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