Fragrance and personal care
June 15, 2022
Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey
By Nora Howe
Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.
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","iv":"8c9c8258d848cc283a154ff3205374f7","s":"9a97b236edb6b19d"}
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