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Fragrance and personal care

Path to beauty equity is a $2.6 billion opportunity: McKinsey

June 15, 2022

Black beauty brands have so many opportunities for success in the industry, yet face a multitude of challenges that non-Black brands may not. Image credit: McKinsey


Supporting Black consumers and beauty brands could lead to greater equity and higher profits across the entire beauty industry, from shoppers and business owners to large retailers and investors.

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