Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
{"ct":"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","iv":"8d45ee54c25cc67128110e8c6f88ab8b","s":"77bcbced3126b0d1"}
Share your thoughts. Click here