Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"f5788a24323ae6bbbeaa6d5f5e39fb19","s":"d93b1491246d2573"}
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