Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"ecbc22754293a9d17bc0c13eca56df7a","s":"4b15cd38537ea8bc"}
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