Marketing
June 16, 2022
Armed with higher discretionary income, older male shoppers are a major opportunity in a menswear market that too often foregrounds younger customers. Image credit: @云爸爸品牌男装
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","iv":"06bb7b0cd5f7cdaf048e368b72acef72","s":"c307210a30ec6a93"}
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