Marketing
June 20, 2022
Louis Vuitton is the 10th most valuable brand in the world. Image credit: Louis Vuitton
By Nora Howe
Luxury and technology dominated this year’s list of companies with the fastest-growing brand value in Kantar BrandZ’s global rankings, with French fashion house Louis Vuitton listed as the tenth most valuable global brand.
{"ct":"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","iv":"c3c7a8b106d1da8d1f1029aded64a58c","s":"922085afbe380def"}
Share your thoughts. Click here