Marketing
June 20, 2022
Louis Vuitton is the 10th most valuable brand in the world. Image credit: Louis Vuitton
By Nora Howe
Luxury and technology dominated this year’s list of companies with the fastest-growing brand value in Kantar BrandZ’s global rankings, with French fashion house Louis Vuitton listed as the tenth most valuable global brand.
{"ct":"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","iv":"a2ac82699c04fcee181a992d2c0fa561","s":"5edd85ffab3e9161"}
Share your thoughts. Click here